
Shoot 360 Franchise: Brad Butterworth on Tech, Growth, and $1M Investment
Brad Butterworth, senior executive director of franchise development for Shoot 360, discusses the franchise's growth and $1M investment.
Technology across franchise brands: the deals, operators and trade-press stories Burnaze summarizes, each linked to the original.
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Brad Butterworth, senior executive director of franchise development for Shoot 360, discusses the franchise's growth and $1M investment.

This year’s Franchise Update Media Innovation Award winners turned technological innovations and strategies into cost-cutting, time-saving efficiencies and increased customer engagement.

No longer just a differentiator, CX is the engine driving growth and resilience as franchisors look to harness the power of their brands like never before.

Jonas Fitness invests millions in AI solutions for club operators.
Thryv to release Q3 2025 financial results on October 30

Multi-unit franchise owners tend to be savvy investors; almost by definition, they are people who have an affinity for proven business models, operational efficiency, and demonstrable ROI.

Franchise leaders leverage tech and data to improve customer experiences

At the 2025 Franchise Customer Experience Conference (FCXC) in Atlanta, the breakout session “Mastering the Art of Connection in Franchise Brand Experiences” addressed a central challenge for franchise brands: balancing

Hillery Simmons transitions from a tech career to becoming a franchisee of Three Pigtails & Crewcuts in Chicago.
Krystal is turning 93 this October and invites guests to celebrate with the launch of its Club Krystal loyalty program, birthday-inspired menu items and a high-stakes eating contest.

Franchise marketing leaders gathered in June at the InterContinental Buckhead hotel near Atlanta for the annual Franchise Customer Experience Conference (FCXC) hosted by Franchise Update Media and the International Franchise Association.
ActiveCampaign will showcase the future of autonomous marketing at its Fall 2025 Innovation Keynote, featuring in-context AI and the Active Intelligence workspace.
WEST PALM BEACH, FL, September 22, 2025 / 24-7PressRelease / -- Signarama® is doubling down on artificial intelligence and emerging technologies to revolutionize how franchisees operate, compete, and grow.
Proforma has launched a new tool that will redefine how branded merchandise proposals are created.

For years, the back office has been framed as a necessary evil in fitness — a cost of doing business that owners endured while their real passion lived on the gym floor.

Buying into a franchise has always been about proven systems, recognizable brands, and built-in support.

EoS Fitness is rolling out EGYM Genius — an AI-powered software platform that builds individualized training programs — across all of its gyms with enabled equipment.

Xplor Technologies, which owns platforms including boutique fitness-focused Mariana Tek, is expanding its global payments reach as the Atlanta-based software and payments provider announced it has signed a definitive agr

Walla has unveiled WallaPredict, an AI-powered tool designed to help boutique fitness studios and franchises boost member retention through early interventions.
Sandbox VR teams up with the Natural History Museum London to create a prehistoric adventure called Age of Dinosaurs, set to launch in early 2026.

Your Reformer partners with Johnson Health Tech for global distribution
Alsies has reimagined the ice cream truck industry, delivering the same nostalgic experience while offering customers an unparalleled experience through its mobile app, which features:

Regardless of what you sell or what industry you’re in, customer experience is always the key to running a successful business.
Signarama, the world's leading sign and graphics franchise, announced its partnership with InstallMySigns.com, the first-of-its-kind commercial real estate sign ordering platform.