Technology — page 62

IWG signed agreements for two new locations in California, expanding its flexible workspace presence in the state.

IWG is expanding its footprint in the Las Vegas region with two new Regus locations, a nearly 12,000 square-foot center and a 20,000 square-foot HQ center.

IWG signed an agreement for a new Regus location in Grand Junction, Colorado, expanding its flexible workspace presence in the region.

IWG signs an agreement for a new Spaces location in Columbus, Ohio, providing a luxury flexible workspace experience.

Video content has emerged as an indispensable tool for franchises to showcase their values, products, services, and points of differentiation.

Text Request releases its 2024 State of Business Texting Report, detailing trends and opportunities for businesses.

Hapana, an all-in-one fitness member management solution that has attracted customers such as Gold’s Gym, KX Pilates and Body Fit Training (BFT), has received an investment from Riverside Acceleration Capital (RAC) as it continues its expansion in the U.S.

Franchisors use website analytics to track SEO efforts, conversion optimization, and refine marketing campaigns to elevate their digital presence.

Companies should reassess their marketing strategies, considering the changing economic landscape and consumer behavior.

A franchise website can establish trust and credibility with potential customers, requiring dedication, transparency, and consistency to develop over time.

The Content Marketing Institute's director of content strategy raises questions about the effectiveness of social media marketing.

Social media integration can play a crucial role in franchise success, expanding reach, engaging customers, and creating brand awareness.

Goldfish Swim School has appointed a new Chief Technology Officer, bringing over 25 years of experience to the role.

Smashburger partners with Curbit to implement AI-powered order-throttling, optimizing kitchen operations and enhancing the guest experience.

Franchisors leverage content marketing to attract and engage potential franchisees with valuable, relevant, and consistent content.

SaaviHome transforms homes through cutting-edge automation solutions, offering a range of services from smart home automation to entertainment systems.

Yum! Brands is testing artificial intelligence and automation across its KFC US system by the end of 2023, with an AI-module predicting inventory needs.

Local SEO can be a powerful tool for franchise websites to transform businesses into local market leaders, according to Paul Warren, vice president of business development at The Local Agency.

Optimizing a franchise website for increased traffic and leads requires search engine optimization, user experience, and authority to establish credibility and effectiveness.

CMIT Solutions delivers enterprise-class IT and cybersecurity solutions to local businesses.

A franchise website is the first point of contact for prospective franchisees, showcasing a brand’s ethos and success stories, and acting as a tool to attract new investors.

Batteries Plus has developed a Center of Excellence to research the use of generative artificial intelligence in its business model.

Funtastik Labs, a fun science environment, is expanding through franchising, with plans to open 10 new locations in 2024.

Investing in technology is crucial for businesses considering sale, to remain competitive and maximize value.