
Tech shakes up franchise recruitment
Technology-driven analytics and targeting tactics help franchisors with recruitment and development approaches.
Technology across franchise brands: the deals, operators and trade-press stories Burnaze summarizes, each linked to the original.
3,769 stories

Technology-driven analytics and targeting tactics help franchisors with recruitment and development approaches.

Hoots Wings uses technology to engage consumers during the COVID-19 pandemic, focusing on digital and paid social ads to reach customers.
Our Town America is celebrating its 49th year of helping local businesses create and maintain relationships with new movers.
Pancheros Mexican Grill innovates with a loyalty program to drive record sales and customer engagement, with two-year performance metrics showing a 92% increase in loyalty program sales.
Genghis Grill partners with Qu to launch a new ghost kitchen brand, Stir Fry Chef, in 36 locations in under 8 weeks.

With spring in the air and Covid vaccines in more bodies, it’s time to move from recovery to growth.

Toppers Pizza combines fast-delivered pizza with technology support for franchisees through its advanced IT department and proprietary POS and e-commerce platform.

Yum! Brands acquires Dragontail Systems Limited for $72.5 million to enhance its digital capabilities in the quick-service restaurant space.
CPR Cell Phone Repair opens a new store in Sumter, South Carolina, expanding its footprint in the state.

Lyricos Learning, LLC has launched a STEAM on Demand education technology platform for after-school providers.
Experimax partners with non-profit 'Girl Develop It' to support women in the tech industry through education and career development opportunities.
Pizza Hut launches The Hut Lane, a digital-first carryout option, available at over 1,500 locations nationwide.

Blo Blow Dry Bar uses texting as the most effective method for making initial connections with franchise prospects during Covid-19 recruitment.
TeamLogic IT increases its nationwide expansion, opening 28 offices in 2020 and expanding into new cities in 2021.
Bakers Delight, a bakery franchise, is using Sisense Fusion Analytics to help capture, surface and analyze its data as part of its digital transformation journey.

Toppers Pizza invests in tech and first-party delivery, giving franchisees an edge in the pizza delivery segment.
uBreakiFix opens a new store in Shelton, Connecticut, offering repair services for smartphones, tablets, and other devices.
The new mobile app, featuring the Mountain Rewards™ program, was developed in partnership Level Up, and allows users to place and customize orders from Mountain Mike’s full menu complete with product and ingredient image

FASTSIGNS has received the Canadian Franchise Association’s (CFA) Franchisees’ Choice Designation for the ninth consecutive year, recognizing its commitment to its franchisees and their success.

We upped our pay-per-click advertising to target prospects where they’re spending most of their time: online.
Office Evolution, a coworking provider, expands in Texas with a second location in Round Rock, near Austin, offering 35 private offices and two conference rooms.
uBreakiFix opens a new location in Northbrook, offering smartphone repair services with a goal of completing basic repairs in under two hours.

Sylvan Learning launches a national TV ad campaign to promote its educational services.
Matco Tools launched the 2 Series, a new line of toolboxes designed for students and entry-level technicians, according to Matco Tools.