Scooter’s Coffee Names Anna Faktorovich Chief Marketing Officer

Scooter’s Coffee announced the appointment of Anna Faktorovich as Chief Marketing Officer, effective September 8. In this role, Faktorovich will oversee the company’s brand, marketing, loyalty, CRM, and menu strategy functions, helping drive guest engagement and continued brand momentum.

“Anna brings a passion for growth, a strong strategic mindset, and a deep commitment to partnering with franchisees to build long-term success,” said Joe Thornton, CEO, Scooter’s Coffee. “She shares our belief that great brands are built through exceptional guest experiences, meaningful community connections, and a relentless focus on operational excellence. We are excited to welcome her to the team and look forward to her impact on the brand.”

Anna has spent her 20+ year career turning brand loyalty into business results for some of the most iconic brands in restaurant and retail industries.

Faktorovich joins Scooter’s Coffee from Yum! Brands where she held vice president leadership roles at KFC U.S.

During her tenure, she reignited same store sales momentum, driving strategic brand and marketing initiatives across its franchise system. Prior to joining Yum! Brands, she served on the executive leadership team at CAVA, leading the marketing organization and setting the category-defining brand vision.

Earlier in her career, Faktorovich held marketing leadership roles at Target, where she re-imagined and launched the owned brand portfolio and drove sales results and share gains across the retailer’s apparel, beauty, toys, video games, and electronics businesses.”

“Scooter’s Coffee is at a meaningful inflection point in its journey, and I’m thrilled to be joining the team of talented leaders paving the next stage of evolution,” said Faktorovich. “I look forward to working alongside the team to build customer-centric marketing strategies, deepening guest loyalty, and driving profitable growth for our franchise partners as they deliver exceptional guest experiences in every community we serve.”