Jollibee Tops U.S. Chicken Chains in Average Unit Sales

Jollibee, the flagship brand of Jollibee Foods Corporation, was recently featured on Nation’s Restaurant News for achieving one of the highest average unit volumes (AUVs) among chicken chains in the United States, further solidifying its status as a top-performing brand in the fast-growing category.

According to its FDD, Jollibee’s U.S. locations averaged $4.55 million in sales per store in 2024*, putting the brand in elite company alongside Chick-fil-A ($7.49 million), Raising Cane’s ($6.56 million), and Hattie B’s Hot Chicken ($4.4 million) as shown in newly released Technomic data.

This performance places Jollibee far ahead of legacy brands like Popeyes, KFC, and Church’s Texas Chicken, which all fall into the $1 million to $1.99 million AUV range. Even among fast-rising chains, only a few — such as Pollo Campero ($3.17 million) and Dave’s Hot Chicken ($3.1 million) — managed to surpass the $3 million threshold.

Jollibee’s strong showing demonstrates its successful positioning in the U.S. market and signals a significant opportunity as the brand continues to expand through franchising.

*Annual gross sales is derived from 71 reporting locations open for all of 2024 (70 corporate and 1 franchised; 33 free-standing and 38 in-line). Annual gross sales for free-standing ranged from $1,731,944 to $8,752,538 with an average of $4,552,103 (14 / 42.4 % exceeded avg). Annual gross sales for in-line ranged from $2,047,256 to $9,906,004 with an average of $4,626,370 (16 / 42.1% exceeded avg). Some outlets have earned this amount. Your individual results may differ. There is no assurance that you’ll earn as much. See Item 19 of the JBM LLC FDD