How the Amazing Lash Studio Brand Created a Turnkey Operations Model for Franchisees

The nation’s leading semi-permanent eyelash extension brand stands out in the crowded beauty segment for its private rooms, spa-like atmosphere and individually applied eyelash extensions. As a franchise opportunity, the Amazing Lash Studio brand distinguishes itself through simplified operations, multiple revenue streams and a proven business model.

“The brand takes great pride in simplifying its processes and operations to help franchisees thrive from the moment they open,” said Jordan Levine, Vice President of Operations of WellBiz Brands, Inc., manager of the Amazing Lash Studio brand.

“The brand is only as successful as its individual owners across the country, so the brand takes it upon itself to help provide the necessary technology, resources and tools they need to hit the ground running,” said Levine. “This year, the brand is focused on taking the best practices of its most successful franchisees and incorporating them as our system-wide policies.”

Operational Support

WellBiz Brands, Inc. has developed best practices to help franchisees across the system save on costs and drive their bottom line. In addition to the expertise of WellBiz Brands, Inc., owners also benefit from sharing knowledge and operational processes with other franchisees across the system.

The Amazing Lash Studio brand puts a particular focus on its hands-on training and ongoing operational support for franchisees. “The team also provides industry-leading resources for hiring, retention practices and stylist training,” said Levine. “This year, the brand is prioritizing stylist capacity training for each studio. We’ve also rolled out an Advanced Manager Training program. .”

The Amazing Lash Studio franchise model supports semi-absentee ownership in which franchisees may hire qualified managers to handle the day-to-day operations for their studios and teams of stylists. Thanks to this simplified model in which a daily presence isn’t needed, franchisees can enjoy a flexible work-life balance while maintaining a professionally run studio and getting the most out of their investment.

Revenue Streams

Moreover, the brand’s membership model and proprietary products provide franchisees with access to multiple recurring revenue streams. Devoted guests revisit their local Amazing Lash Studio location every few weeks for eyelash extension refills, resulting in financial predictability. The brand also attracts new guests through incentivized referrals.

“The Amazing Lash Studio brand helps new franchisees promote their studio’s membership specials before their doors are open,” said Levine. “The operational team has been finding ways to shorten the window between opening and studio profitability. When new franchisees are the first to open in their market, the brand provides marketing assistance through local outreach and brings awareness about the brand’s leading beauty services.”

The Amazing Lash Studio brand’s real estate strategy helps ensure plenty of foot traffic and walk-in appointments. The brand looks at each market individually and takes a hands-on, analytic approach; the data-driven development starts at the macro level before diving into submarkets and consumer makeups. The team analyzes demographic data such as age, marital status, spending habits and income levels to help franchisees pinpoint the perfect location for a new studio.

Despite its private-room layout, each Amazing Lash Studio location enjoys a small real estate footprint with approximately 1,200- to 1,500-square-foot models that are often found in commercial centers and malls with high foot traffic. Studio owners have the flexible capacity to accept walk-ins, which may lead to higher unit volumes and greater revenue potential. This accessible blueprint means the brand is able to integrate itself into guests’ everyday routines.

With this strategic support, innovative resources and targeted growth, Amazing Lash Studio franchisees are able to take advantage of the brand’s simplified operations and thrive. The Amazing Lash Studio franchise system has been providing these winning opportunities to aspiring franchisees since 2013 and was recently named as one of the nation’s largest and fastest-growing eyelash extension franchise beauty brands, with over 240 locations nationwide.

This information is not intended as an offer to sell, or the solicitation of an offer to buy, a franchise. It is for information purposes only. Currently, the following states regulate the offer and sale of franchises: California, Hawaii, Illinois, Indiana, Maryland, Michigan, Minnesota, New York, North Dakota, Rhode Island, South Dakota, Virginia, Washington, and Wisconsin.

If you are a resident of one of these states, we will not offer you a franchise unless and until we have complied with applicable pre-sale registration and disclosure requirements in your jurisdiction. MN File No. F-8741.

THESE FRANCHISES HAVE BEEN REGISTERED UNDER THE FRANCHISE INVESTMENT LAW OF THE STATE OF CALIFORNIA. SUCH REGISTRATION DOES NOT CONSTITUTE APPROVAL, RECOMMENDATION OR ENDORSEMENT BY THE COMMISSIONER OF CORPORATIONS NOR A FINDING BY THE COMMISSIONER THAT THE INFORMATION PROVIDED HEREIN IS TRUE, COMPLETE AND NOT MISLEADING. Each Amazing Lash Studio® is independently owned and operated.