Team of Franchise Experts

A panel of industry experts evaluates franchise brand websites, but the article lacks specific relevance to franchise news and development.

Read the original at 1851 Franchise
Team of Franchise Experts

TL;DR

A panel of 12 industry experts evaluated over 200 franchise brand websites, recognizing 75 as best-in-class, with Painting with a Twist tied for 2nd overall. The judges praised Painting with a Twist's website for its engaging design, use of video and testimonials, and easy navigation.

More than 200 franchise brand websites were reviewed by industry judges, and 75 were recognized as best-in-class. Each of these categories were meticulously evaluated by a panel of 12 judges and given a score on a ten-point scale; the website rankings are based on a composite average of these scores. Painting with a Twist was a best of the best, tied for 2nd overall with a score of 7.58.

  • Sean Fitzgerald, of 1851 Franchise
  • Nick Powills, of No Limit Agency
  • Batchelor, CEO and Jack Monson, Director of Digital Strategy, of Qiigo
  • Michelle Rowan, President of Franchise Business Review
  • Craig Slavin, CEO of Franchise Navigator
  • Jamshaid Hashmi, CEO of ClickTecs
  • Kay Ainsley, Managing Director of MSA Worldwide
  • Keith Gerson, President of FranConnect
  • Stan Friedman, President of FRM Solutions
  • Steve Beagelman, CEO of SMB Franchise Advisors
  • and Todd Bingham, President of Pinnacle

Each judge was tasked with judging hundreds of submissions, from which they awarded 75 standout franchise development websites with a gold, silver or bronze designation. The judges had this to say about Painting with a Twist’s franchise development site:

  • Slavin : Engaging. Not a "me-too" Website.
  • Fitzgerald : Great design. Good use of video and franchisee testimonials. The site presented information in a well-organized manner.
  • Hashmi : Custom imagery and strong and prominent differentiating points.
  • Ainsley : Easy to navigate and provided just enough information to make someone want to know more.
  • Friedman : Visually pleasing. Artsy vibe that will appeal to someone looking for a creative franchise. Solid information provided without being overwhelming.
  • Bingham : This website is very unique in that several of the pages are not your cookie cutter layout. Several are very visual in nature with images that draw my attention and force me to read and analyze. It has the content I am looking for and makes me want to learn more.
  • Beagelman : Visually very brand-centric (looks artistic), good movement, lots of different graphical tools, and a good static menu.

In this story

This story was originally published in 1851 Franchise on July 19, 2017. Burnaze summarizes and links to the original reporting.

Read the full story at 1851 Franchise

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