
Former Taco Bell Latin America CMO Karla Patino named Pollo Campero VP of marketing
Patino joins the company after nearly two decades in brand marketing at major quick-service chains, including Taco Bell, KFC, Burger King Chipotle and Subway.
Chipotle is a company in Burnaze's franchise knowledge graph, mentioned since 2015. 581 stories link here, each summarized from the original publisher. * Chipotle Rewards drives a record share of loyalty sales [[2026-11-02 Chipotle Rewards drives a record share of loyalty sales (7e671d)]]. * Chipotle is rolling out new menu items to drive fourth-quarter traffic, including seasonal menu innovations and celebrity collaborations [[2026-10-30 Menu Tracker New items from Chipotle, McDonald’s, and Sonic (ef05ad)]]. * The company's marketing efforts, led by chief brand officer Fernando Machado, have lifted wallet share across income and age cohorts, but have also pressured margins in the third quarter [[2026-10-29 Chipotle’s BOGO barrage is paying off (ba27cf)]]. * Chipotle's third-quarter revenue increased 9.6 percent to $3.3 billion, with same-store sales rising 2.1 percent and transactions climbing 0.8 percent [[2026-10-29 Chipotle Looks to Brisket and Better Operations to Sustain Sales Growth (643085)]]. * The company expects fourth-quarter same-store sales growth of approximately 2 percent, driven by the return of Smoked Brisket and additional marketing [[2026-10-29 Chipotle Looks to Brisket and Better Operations to Sustain Sales Growth (643085)]]. * Chipotle has reached 1,500 Chipotlanes, a significant development milestone for the brand [[2026-10-13 How 4 restaurant brands hit big development milestones this fall (3f3b65)]]. * The company is implementing various growth strategies, including AI-enabled tools and catering programs, with digital sales hitting $1.3 billion and accounting for 38.8% of total sales [[2026-10-29 From AI to catering 8 ways Chipotle is retooling for growth (4f1b39)]] Filed under Restaurants / Mexican.

Patino joins the company after nearly two decades in brand marketing at major quick-service chains, including Taco Bell, KFC, Burger King Chipotle and Subway.

Karla Patino joins Pollo Campero as VP of marketing and sales.

Cinnabon opened 348 locations in 2025, a 6X increase from 2024.

Wonder continues to attract investor confidence as the food technology company expands its restaurant platform, announcing Thursday that it raised $650 million in a Series D funding round that values the business at $9 billion before the investment.

Taco Bell has become the first major restaurant chain to take a responsive approach to the recent Cyclospora outbreak by voluntarily removing at-risk ingredients at certain restaurants, the company said in a statement to NBC News.

Brian Niccol really, really likes the idea of being culturally relevant.

When hiring, promoting or investing in employees, company leaders look for everything from how polite they are to the receptionist to “side quests” or self-driven hobbies.

Starbird is strengthening its leadership team by naming Jonathan Zacks as vice president of marketing.

The American chain is heading south of the border to sell Mexican-inspired food to Mexican customers, starting in Monterrey.

- Quick Service - Food Safety - Fast Casual - Mergers & Acquisitions Restaurant Daily Taco Bell, Chipotle, Yoshinoya Get all the headlines in today’s Restaurant Daily podcast. [](h

Consumers are bifurcating, trading down for clear value or up for clear quality, and brands that are neither get squeezed, according to Consumer Edge’s Restaurant 2026 Mid-Ye

International growth will be an important objective for the chain going forward, and lessons drawn from its Nuevo León location will inform further development.

- Fast Casual - Franchising - News Chipotle makes its debut in Mexico The company’s location in the Monterrey metropolitan area is in partnership with Alsea. [](https://www.nrn.com
Zacks brings more than 20 years of marketing experience developing brand and growth strategies for some of the industry's most recognized restaurant brands, including Chipotle, Sweetgreen, Pinkberry and Jamba.

- Quick Service The chicken wars heat up, value menu overload, and Wonder's IPO plans Plus, an interview with The Granola Bar cofounders Julie Mountain and Dana Noorily .jpg?width=

Wonder adds Jack Hartung, former Chipotle CFO, to its board

In a preview of August’s upcoming *QSR 50*, it was not Starbucks (as was the case in recent years), Chipotle, 7 Brew, Chick-fil-A, Taco Bell, Dutch Bros, or any other buzzing restaurant brand, clocking in as the fastest-

- Quick Service - Fast Casual Restaurant Daily McDonald’s, Velvet Taco, Chipotle Get all the headlines in today’s Restaurant Daily podcast. [](https://www.nrn.com/author/leigh-anne

The effort directly ties in-game performance with real-life rewards, such as extra protein and free entrees.

The complexity of Indian cuisine has made it challenging to adapt to a fast-casual model.

- Fast Casual - Marketing & Branding - News Chipotle integrates with another video game The fast-casual chain’s new PGA TOUR 2K25 Quests gives players the chance to earn free food

- Fast Casual - Quick Service Restaurant Daily Chipotle, Mountain Mike’s, Hot Dog on a Stick Get all the headlines in today’s Restaurant Daily podcast. [](https://www.nrn.com/autho

Qdoba signs deals for 113 new units across seven states

Jersey Mike's and Inspire Brands plan IPOs, signaling renewed investor confidence