
Gong cha Launches New Bobaccinos Lineup
Gong cha, the world’s leading bubble tea brand with nearly 2,200 locations in 32 international markets, is giving guests a delicious new way to cool down this summer with the launch of its NEW Bobaccinos.
Gong cha is a company in Burnaze's franchise knowledge graph, mentioned since 2020. 73 stories link here, each summarized from the original publisher. Filed under Restaurants / Coffee & tea.

Gong cha, the world’s leading bubble tea brand with nearly 2,200 locations in 32 international markets, is giving guests a delicious new way to cool down this summer with the launch of its NEW Bobaccinos.
A limited-time offer provided a complimentary collectible keychain featuring the voice of Felix from Stray Kids when purchasing any two Bobaccinos starting July 20, while supplies last.

The modern QSR guest expects everything at once: personalization, speed, convenience, consistency.

The global tea specialist is launching a themed beverage and merchandise campaign across its locations to celebrate the iconic movie's 25th anniversary.
Launching July 1 to August 31, 2026, the campaign introduces beverages, packaging and merchandise inspired by the world of Harry Potter.
Portland, Maine — Gong cha is bringing its premium, customizable beverages to Maine for the first time.
The global bubble tea brand is entering the Maine market with a new location in South Portland as part of its ongoing U.S. expansion.

The matcha category is seeing significant growth across major beverage chains and represents a trending opportunity for new franchise concepts.

Gong cha is rapidly expanding across traditional and non-traditional venues throughout the U.S.

For decades, the U.S. has been viewed as the ultimate growth market for franchising.
Gong cha is launching EnerTeas™, a line of energy drinks created in collaboration with The Tetris Company.

Cava adds glazed salmon to menu as first seafood option
Boston, MA — Gong cha has signed a three-unit development agreement in Southern California with experienced franchise operators Gagan and Aman Batta, further expanding its U.S.

Franchises can learn from brands loved by Gen Z, study finds

Gong cha has acquired the rights to 170 U.S. locations from a master franchisee, accelerating franchise development and long-term U.S. growth.
The acquisition spans 13 states: New York, New Jersey, Pennsylvania, Connecticut, Massachusetts, Rhode Island, New Hampshire, Texas, Oklahoma, Florida, North Carolina, South Carolina and Georgia.
“Consumers are increasingly turning to soup for comfort, convenience and value, and we are delighted to bring that experience to our guests in a way that’s uniquely ours,” said Missy Maio, Vice President of Marketing - The Americas for Gong cha.
Gong cha collaborates with Neopets on limited-time drinks and merchandise.
Founded in Taiwan in 2006, Gong cha is known for its consistent, high-quality, freshly brewed teas made with premium ingredients.

Franchise territory planning is crucial for brands to avoid overselling and ensure sustainable growth, with a focus on discipline, transparency, and defensible modeling.
Gong cha improved its ranking in Entrepreneur magazine’s Franchise 500® by 39 spots.

Trend alerts to assist you with your international expansion plans
BOSTON--( BUSINESS WIRE )--Gong cha announces the opening of its first location at Atlantis Paradise Island in The Bahamas.
Gong cha partners with PEANUTS for a limited-time bubble tea collaboration.