MassageLuXe Targets Indianapolis for Multi-Unit Expansion as Limited-Time Franchise Fee Incentive Lowers Barriers for New Partners
MassageLuXe emphasizes a membership-based model to support ongoing engagement with clients.
MassageLuXe is a company in Burnaze's franchise knowledge graph, mentioned since 2018. 143 stories link here, each summarized from the original publisher. Filed under Beauty & Wellness / Spa & massage.
MassageLuXe emphasizes a membership-based model to support ongoing engagement with clients.
During 2025, MassageLuXe opened 13 new spas, surpassing the 100-location milestone and further strengthening its national footprint as it entered new markets in Massachusetts and Nevada.

Making the leap from franchise development to the C-suite was the focus of a session at the 2025 FLDC.

The beauty and personal care market is expected to produce $677 billion in revenue in 2025, driving growth for franchise opportunities in the industry.
The annual award celebrates standout operations leaders across the franchising sector.

AFMR reveals 85% of franchise brands require local marketing spend.
MassageLuXe was recently named to a top industry ranking in 2025.
MassageLuXe opens in Venice, Florida, with owners John and Veronique Rowland.

Making the move from the franchise development department to the C-suite was the focus of an engaging general session at the 2025 Franchise Leadership & Development Conference (FLDC) in Atlanta.

Big brands succeed by thinking small—neighborhood small. At the 2025 Franchise Customer Experience Conference, the panel “Humanizing CX: The Power of Personal Connection” revealed how franchise leaders are turning local moments into lasting loyalty.

One of the primary themes of the most recent Franchise Customer Experience Conference (FCXC) in June was how franchises are optimizing the customer experience.
The brand marked its 100th location with a grand opening in Fresno, California, earlier this month.
MassageLuXe, a leading luxury spa franchise specializing in massage therapy and skincare services, will celebrate a significant milestone with the grand opening of its 100th location in Fresno, California.

Top massage and spa franchises for 2025 include businesses that address the needs of Americans seeking wellness and self-care services.
MassageLuXe, a premier spa franchise specializing in high-quality massage, facial, and waxing services, announced today a strategic growth initiative focused on the Dallas-Fort Worth metroplex.

Why did you choose to franchise with a service brand?

Big brands win when they think small—neighborhood small. Personalization at scale might be the holy grail of customer experience, but in franchising, it's powered by more than marketing tech and automation.

This year, MassageLuXe will reach a milestone in the brand’s 18-year history.
MassageLuXe, a premier spa franchise specializing in high-quality massage, facial, and waxing services, is celebrating the opening of its 100th location with a national membership contest and a limited-time offer…

Franchise Update magazine focuses on customer experience and cross-functional collaboration
MassageLuXe opens new locations in Q1 with 96 sites across 20 states.
MassageLuXe opens in Pleasant Grove on May 29 with 96 locations.
MassageLuXe, a premier spa franchise specializing in high-quality massage, facial, and waxing services, announces the grand opening of its new location in Draper on Thursday, May 29.
MassageLuXe opens new spa in Wilmington, Delaware on May 22.