
Cultural relevance has become the restaurant industry's new North Star
Brian Niccol really, really likes the idea of being culturally relevant.
McDonald's is a company in Burnaze's franchise knowledge graph, mentioned since 1969. 1,860 stories link here, each summarized from the original publisher. - McDonald’s has linked its loyalty program with Uber to enhance customer engagement [[38c873]] - The company is targeting former pharmacy sites for new drive‑thru locations amid very low vacancy rates in growth markets [[120e48]] [[e86562]] - McDonald’s is testing two value‑menu formats—mix‑and‑match bundles versus preset combos—in roughly 1,900 U.S. restaurants, with a national rollout planned for early 2027 [[d7bb31]] - The firm plans to deploy AI‑powered ordering in all drive‑trus by 2027, potentially saving 50 weekly labor hours, though some franchisees question its appeal [[fad124]] - McDonald’s is rolling out a new entry‑level, value‑focused menu and digital promotion strategy to revive sluggish sales [[f448a1]] - The initiative is led by CEO Chris Kempczinski and CFO Ian Borden, and the company is expanding its specialty‑beverage platform to include Red Bull products [[f448a1]] Filed under Restaurants / Burger.
Also known as McDonald's USA

Brian Niccol really, really likes the idea of being culturally relevant.

Consumers are bifurcating, trading down for clear value or up for clear quality, and brands that are neither get squeezed, according to Consumer Edge’s Restaurant 2026 Mid-Ye

Tom Curtis was named chief operating officer at Burger King in 2021 and was quickly promoted to president.

Ugwechi Amadi will help the company bring its NEXT strategy to life and create new opportunities for growth, CFO Ian Borden said.

McDonald’s will introduce three limited-time chicken menu items featuring a new Caesar-style sauce beginning July 21.

McDonald’s newest restaurant is hiding in an unmarked warehouse on Chicago’s South Side, and it’s unlike anything the chain has built before, Restaurant Business reports.

Friday nights in Texas are all about high school football games so when one brand found they were losing sales to a competitor during those coveted times, they turned to marketing

Par Technology's head of AI says restaurant AI can improve margins and drive sales growth with deep data and context equity.

The chicken tender brand’s New York City opening signals its ongoing national expansion, and comes as it emphasizes unit growth in new markets.

- Quick Service The chicken wars heat up, value menu overload, and Wonder's IPO plans Plus, an interview with The Granola Bar cofounders Julie Mountain and Dana Noorily .jpg?width=

Restaurant franchisees are facing challenges, with some filing for bankruptcy

One of the most successful growth chains in years is going public.

- Quick Service - Fast Casual Restaurant Daily McDonald’s, Velvet Taco, Chipotle Get all the headlines in today’s Restaurant Daily podcast. [](https://www.nrn.com/author/leigh-anne

For franchise operators, technology has shifted from a competitive advantage to an operational necessity.

McDonald's debuts a new prototype restaurant with a see-through front and digital integration.

Multi-unit operator Andrea Huerta discusses her transition from McDonald's and El Pollo Loco to the high-volume unit economics of Handel’s Homemade Ice Cream.

Qdoba is expanding its franchise footprint with new development agreements that will open over 100 restaurants across the Southeast and West.

Qdoba signs deals for 113 new units across seven states
Years ago, McDonald’s tried chicken wings. The company tested Mighty Wings in Chicago.

Designed to inspire, entertain and spark conversation, TikTok has transformed everyday menu items — and customers — into viral sensations.

Culver's and In-N-Out lead burger chains with high unit volumes
To create a professional painting business for everyone, Fresh Coat built a low-cost, high-margin business model that educates franchisees on how to find and unite all painters, hire them as employees and provide custome

Modern Restaurant Management (MRM) magazine turned to industry experts for their insights on how the industry is performing so far in 2026 and expectations for the remainder of the

The doughnut chain brought in humans to decorate limited-edition Harry Potter and He-Man designs for the social media crowd.