
McDonald’s McValue Menu Simplifies Fast-Food Pricing Strategy
McDonald's introduces a revamped 'McValue' menu, featuring 10 items priced under $3 with no strings attached.
McDonald's is a company in Burnaze's franchise knowledge graph, mentioned since 1969. 1,860 stories link here, each summarized from the original publisher. - McDonald’s has linked its loyalty program with Uber to enhance customer engagement [[38c873]] - The company is targeting former pharmacy sites for new drive‑thru locations amid very low vacancy rates in growth markets [[120e48]] [[e86562]] - McDonald’s is testing two value‑menu formats—mix‑and‑match bundles versus preset combos—in roughly 1,900 U.S. restaurants, with a national rollout planned for early 2027 [[d7bb31]] - The firm plans to deploy AI‑powered ordering in all drive‑trus by 2027, potentially saving 50 weekly labor hours, though some franchisees question its appeal [[fad124]] - McDonald’s is rolling out a new entry‑level, value‑focused menu and digital promotion strategy to revive sluggish sales [[f448a1]] - The initiative is led by CEO Chris Kempczinski and CFO Ian Borden, and the company is expanding its specialty‑beverage platform to include Red Bull products [[f448a1]] Filed under Restaurants / Burger.
Also known as McDonald's USA

McDonald's introduces a revamped 'McValue' menu, featuring 10 items priced under $3 with no strings attached.

Franchising can be a powerful way to expand a business. But how long does it take to franchise a business?

McDonald’s latest push in the battle for discount restaurant diners couldn’t come at a better time.

McDonald's aims to serve 30 cars per hour at drive-thrus
Coralville, IA — Pancheros Mexican Grill today announces a new partnership with Mex Midwest, a seasoned multi-unit restaurant group expanding its portfolio of leading fast-casual brands.

The Franchise Expo 2026 will take place in Warsaw, Poland, featuring companies from multiple industries, including retail, gastronomy, education, and real estate.
“Kevin Hern has always had the back of franchised businesses in Congress, and we are proud to support his run for the U.S.

Onigilly Japanese Kitchen's focused menu improves franchisee performance with 1 key product

McDonald's launches a new oversized menu item, the Big Arch Burger, and CEO Chris Kempczinski promotes it on social media.

Harrelsons sign six-unit Scenthound deal in South Carolina and Georgia.

Playa Bowls reports rapid expansion moves, reaching new agreements in the West, Midwest, and Southeast, and planning to build the brand in high-traffic locations.

Pool Scouts, the leading pool cleaning, maintenance and repair franchise, has appointed Mike Hysick as its new director of operations.
Scenthound expands into South Carolina and Georgia with six new locations.

Former McDonald’s franchisees Angela and Andy Harrelson are expanding their Scenthound portfolio with six additional locations across South Carolina and Georgia.

Smalls Sliders, the industry-disrupting cheeseburger slider brand, has signed a multi-unit development agreement to develop four new Cans in Northwest Arkansas and Missouri.

QSR customers favored chicken items in 2025, with McCrispy Strips leading.

The 2026 Franchise 500 Rankings list Jersey Mike's as the No. 1 brand, dethroning Taco Bell, with familiar powerhouses and niche brands also featured.

A class-action lawsuit accuses McDonald's of deceptive advertising over its McRib sandwich, claiming it does not contain real pork rib meat.

Taco Bell is the nation's leading Mexican-inspired quick-service restaurant brand, with over 7,000 restaurants in the U.S. and expanding rapidly overseas.

Dunkin' is a leading coffee and baked goods franchise with a customer-centric approach, innovative business model, and commitment to quality, providing franchisees with tools and support.

McDonald's is a global fast-food chain with over 44,000 restaurants across more than 100 countries, backed by decades of operational know-how and global marketing power.

Hardee's is facing a round of franchise closures due to a dispute with one of its largest franchisees, ARC Burger, over unpaid royalties and contract obligations.

Tom Lovelace, Papa Murphy's largest operator, prepares to hand over business to his children.

McClain family launches UWRG in Pearland, Texas, with $300,000-$700,000 investment.