McDonald's is a company in Burnaze's franchise knowledge graph, mentioned since 1969. 1,860 stories link here, each summarized from the original publisher. - McDonald’s has linked its loyalty program with Uber to enhance customer engagement [[38c873]] - The company is targeting former pharmacy sites for new drive‑thru locations amid very low vacancy rates in growth markets [[120e48]] [[e86562]] - McDonald’s is testing two value‑menu formats—mix‑and‑match bundles versus preset combos—in roughly 1,900 U.S. restaurants, with a national rollout planned for early 2027 [[d7bb31]] - The firm plans to deploy AI‑powered ordering in all drive‑trus by 2027, potentially saving 50 weekly labor hours, though some franchisees question its appeal [[fad124]] - McDonald’s is rolling out a new entry‑level, value‑focused menu and digital promotion strategy to revive sluggish sales [[f448a1]] - The initiative is led by CEO Chris Kempczinski and CFO Ian Borden, and the company is expanding its specialty‑beverage platform to include Red Bull products [[f448a1]] Filed under Restaurants / Burger.
Also known as McDonald's USA
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We’ve selected highlights from Bill Edwards’ biweekly Global Business Newsletter (#108, May 14, 2024).
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