How Orangetheory Has Already Established Itself as a Legacy Brand
Orangetheory Fitness surpasses 1,000 locations in less than 10 years.
· 1851 Franchise· February 26, 2019
Company
Orangetheory Fitness — page 11
Orangetheory Fitness is a company in Burnaze's franchise knowledge graph, mentioned since 2015. 275 stories link here, each summarized from the original publisher. * Orangetheory Fitness has a new global brand president, Carl Loredo, and a new domestic brand president, Stephanie Schon [[2026-10-29 Orangetheory Gets a New President, Caribou Hires a New COO, Plus More Franchise (21c653)]] * Stephanie Schon previously served as the brand president of Waxing the City, another franchise under Purpose Brands, before moving to Orangetheory Fitness [[2026-10-26 Waxing the City Welcomes Katin Keirstead as President (63f972)]] * A former Orangetheory Fitness mega-franchisee, Jamie Weeks, is launching a new wellness concept called better.states, focused on 'intentional rest' and meditation [[2026-09-30 Orangetheory, Beachbody Vets Launch ‘Intentional Rest’ Wellness Studio (2e8150)]] * Orangetheory is collaborating with Hyrox to offer joint classes at the Eudemonia Summit, a wellness event in South Florida [[2026-09-17 Hyrox, Orangetheory to Stage Joint Classes at Eudemonia Summit (d82c45)]] * Paola Horvath, a 52-year-old multi-unit franchisee, owns 19 Orangetheory Fitness studios after transitioning from the waste management industry [[2026-09-19 From Curbside to Cardio Former Waste Operator Finds Fitness Success (908c3f)]] * Orangetheory Fitness is expanding into Italy through a franchise agreement with Icon Palestre, with plans to open four studios in the Rome area [[2026-06-04 Orangetheory Expands Into Italy, Taps Technogym for New Buildout (f2a065)]] * Mike Reyes, founder of NextGen Holdings and a multi-unit Orangetheory Fitness franchisee, is expanding his business with KidStrong, a franchise he invested in after researching the opportunity [[2026-09-14 Why Multi-Unit Franchisee Mike Reyes Is Betting on KidStrong (db5ec6)]] Filed under Fitness / Boutique fitness.
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· 1851 Franchise· February 13, 2019
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Club Industry: Orangetheory Fitness Sets Sights on $1 Billion in 2018 System-wide Revenue, Opens 61 Studios in Q1
Orangetheory Fitness opens 61 studios in Q1, targets $1 billion revenue.
· 1851 Franchise· April 26, 2018
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· 1851 Franchise· April 20, 2018
Inc: This Single Mom Got Fired, Started a Gym and Is on Track to a Billion in Revenue
Orangetheory Fitness, a household name with 900 studios open, was started by single mother Ellen Latham out of her house after being fired.
· 1851 Franchise· April 12, 2018
Founding Son: From a First Job to a Top Franchisee
Evan Latham, son of Orangetheory Fitness co-founder Ellen Latham, operates two Orangetheory Fitness locations and is considering teaming up with another brand.
· Franchising.com· April 12, 2018
Orangetheory Fitness Muscles in on Canada
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Orangetheory Fitness: Franchise Development Takes a Village
Orangetheory Fitness president David Carney emphasizes the importance of a talented and passionate team in franchise development.
· 1851 Franchise· October 2, 2017
Nation's Restaurant News: Hy-Vee Announces Burger Restaurant Rollout, Fitness Partnership
Hy-Vee announces a partnership with Orangetheory Fitness and plans to build 26 Wahlburger restaurants, making it the largest franchisee of the burger chain.
· 1851 Franchise· September 1, 2017
Hard-Hitting Success: Former NFLer Scores Big, Does Good
Brendon Ayanbadejo, a former NFL player, opens Orangetheory Fitness locations in California.
· Franchising.com· August 24, 2017