Orangetheory Fitness is a company in Burnaze's franchise knowledge graph, mentioned since 2015. 275 stories link here, each summarized from the original publisher. * Orangetheory Fitness has a new global brand president, Carl Loredo, and a new domestic brand president, Stephanie Schon [[2026-10-29 Orangetheory Gets a New President, Caribou Hires a New COO, Plus More Franchise (21c653)]] * Stephanie Schon previously served as the brand president of Waxing the City, another franchise under Purpose Brands, before moving to Orangetheory Fitness [[2026-10-26 Waxing the City Welcomes Katin Keirstead as President (63f972)]] * A former Orangetheory Fitness mega-franchisee, Jamie Weeks, is launching a new wellness concept called better.states, focused on 'intentional rest' and meditation [[2026-09-30 Orangetheory, Beachbody Vets Launch ‘Intentional Rest’ Wellness Studio (2e8150)]] * Orangetheory is collaborating with Hyrox to offer joint classes at the Eudemonia Summit, a wellness event in South Florida [[2026-09-17 Hyrox, Orangetheory to Stage Joint Classes at Eudemonia Summit (d82c45)]] * Paola Horvath, a 52-year-old multi-unit franchisee, owns 19 Orangetheory Fitness studios after transitioning from the waste management industry [[2026-09-19 From Curbside to Cardio Former Waste Operator Finds Fitness Success (908c3f)]] * Orangetheory Fitness is expanding into Italy through a franchise agreement with Icon Palestre, with plans to open four studios in the Rome area [[2026-06-04 Orangetheory Expands Into Italy, Taps Technogym for New Buildout (f2a065)]] * Mike Reyes, founder of NextGen Holdings and a multi-unit Orangetheory Fitness franchisee, is expanding his business with KidStrong, a franchise he invested in after researching the opportunity [[2026-09-14 Why Multi-Unit Franchisee Mike Reyes Is Betting on KidStrong (db5ec6)]] Filed under Fitness / Boutique fitness.
Eighteen Orangetheory Fitness studios in Orlando and South Florida have been acquired by Bluegrass Fitness, an affiliate of Manna Capital Partners, part of a deal that also includes a multi-year development agreement for
Legacy Franchise Concepts appoints Rachel Lee to its Board of Directors, targeting the growth of SweatHouz, a boutique wellness brand.
Perspire Sauna Studio, one of the country’s top infrared sauna and red-light therapy franchises, is adding to its executive team as it pursues continued expansion.
Jeremy comes to Perspire after years spent helping operate some of the nation’s leading franchise concepts in the health and fitness categories, including Orangetheory Fitness and F45.
SWTHZ has appointed Dr. Susanna Søberg to its Medical Advisory Board, bringing a wealth of knowledge and research to enhance SWTHZ’s science-backed approach to wellness.
Planet Fitness sells $800 million in bonds to repay debt.
In this exclusive “Fireside Chat” interview, Jamie Weeks, founder of SWTHZ, an ambitious wellness franchise that offers saunas, cold plunges and Vitamin C showers, meets with Athletech News founder and CEO Edward Hertzma
The Bar Method, the studio barre brand that builds stronger bodies with high repetition, low-impact resistance workouts combining elements of Pilates, yoga and strength training, has announced the international expansion…
Orangetheory Fitness uses biometric feedback and heart rate tracking to boost workout efficiency
ABC Fitness, the world’s largest fitness tech company, is adding to its arsenal.
Fitness franchises see high growth in 2024 with new innovations
When it comes to health and fitness, the franchise market is booming.
Orangetheory merges with Self Esteem Brands in $3.5 billion deal.
Orangetheory Fitness has over 1,500 franchises awarded in 27 countries, with a business model combining fitness and technology, but development opportunities for new franchisees are limited due to high demand.
Freemotion Fitness, the commercial equipment division of iFIT, and Aktiv Solutions, the commercial and home gym design company specializing in movement-based training, have joined forces to bolster their respective distribution networks.
As a franchise owner, building brand awareness and advocacy requires prioritizing customer loyalty and providing high-quality products and services.
Orangetheory Fitness has experienced robust growth right along with the fitness industry at large.
Crunch Fitness tops fitness brands on Franchise 500 list at #29
Perspire Sauna Studio adds Rachelle Reed, PhD, as Director of Health and Science to develop its sauna franchise brand.
With the global market projected to reach $79.66 billion by 2029, here are 10 gym and fitness brands for franchises to buy in 2024.
Ascent Protein has reached new heights, inking a nationwide partnership with Orangetheory Fitness that makes the sports nutrition brand the fitness franchise’s first official protein powder partner.
The franchise industry is expected to be attractive in 2024, with opportunities for growth and expansion.
Relive Health is opening its first locations in East Rutherford, New Jersey, and Chamblee, Georgia, adding to its growing portfolio of 12 other locations in Texas, Minnesota, Maryland, Tennessee and Florida.
TRX Training, known for its iconic black and yellow straps, is collaborating with Xponential Fitness brands YogaSix and Club Pilates to create custom TRX Suspension Trainers for both franchises.