BFT Franchisees Find Boutique Fitness White Space
BFT franchisees find white space in boutique fitness with 300 licenses sold.
· Athletech News· December 13, 2023
Company
Orangetheory Fitness — page 6
Orangetheory Fitness is a company in Burnaze's franchise knowledge graph, mentioned since 2015. 275 stories link here, each summarized from the original publisher. * Orangetheory Fitness has a new global brand president, Carl Loredo, and a new domestic brand president, Stephanie Schon [[2026-10-29 Orangetheory Gets a New President, Caribou Hires a New COO, Plus More Franchise (21c653)]] * Stephanie Schon previously served as the brand president of Waxing the City, another franchise under Purpose Brands, before moving to Orangetheory Fitness [[2026-10-26 Waxing the City Welcomes Katin Keirstead as President (63f972)]] * A former Orangetheory Fitness mega-franchisee, Jamie Weeks, is launching a new wellness concept called better.states, focused on 'intentional rest' and meditation [[2026-09-30 Orangetheory, Beachbody Vets Launch ‘Intentional Rest’ Wellness Studio (2e8150)]] * Orangetheory is collaborating with Hyrox to offer joint classes at the Eudemonia Summit, a wellness event in South Florida [[2026-09-17 Hyrox, Orangetheory to Stage Joint Classes at Eudemonia Summit (d82c45)]] * Paola Horvath, a 52-year-old multi-unit franchisee, owns 19 Orangetheory Fitness studios after transitioning from the waste management industry [[2026-09-19 From Curbside to Cardio Former Waste Operator Finds Fitness Success (908c3f)]] * Orangetheory Fitness is expanding into Italy through a franchise agreement with Icon Palestre, with plans to open four studios in the Rome area [[2026-06-04 Orangetheory Expands Into Italy, Taps Technogym for New Buildout (f2a065)]] * Mike Reyes, founder of NextGen Holdings and a multi-unit Orangetheory Fitness franchisee, is expanding his business with KidStrong, a franchise he invested in after researching the opportunity [[2026-09-14 Why Multi-Unit Franchisee Mike Reyes Is Betting on KidStrong (db5ec6)]] Filed under Fitness / Boutique fitness.
Freemotion, Orangetheory Create a Heart Rate Zone Training Classic
Freemotion and Orangetheory partner on heart rate zone training treadmill
· Athletech News· December 6, 2023
Orangetheory Plots London Expansion With Digme Fitness Deal
Orangetheory Fitness, a heart-rated-based total body group workout franchise, has inked a deal that accelerates its global expansion plans as Digme Fitness, a London-based boutique operator, has acquired its London studios.
· Athletech News· November 27, 2023
TRX, Orangetheory Launch Co-Branded Suspension Trainer
TRX Training and Orangetheory Fitness have introduced a co-branded suspension trainer at the annual Momentum Convention.
· Athletech News· November 2, 2023
ISSA Acquires Empowered Education, Bolstering Wellness & Nutrition Offerings
The International Sports Sciences Association (ISSA), a leading fitness, nutrition and wellness education provider, has acquired Empowered Education, a functional nutrition, health and life coaching provider.
· Athletech News· October 10, 2023
Top Orangetheory Franchisee Continues East Coast Expansion
Empire Portfolio Group, a developer and Orangetheory Fitness franchisee, has opened a new studio in Warren, New Jersey, its 14th location in the state, as it continues to grow its boutique fitness footprint on the East Coast.
· Athletech News· September 22, 2023
RockBox Fitness Franchise Deep Dive: Costs, Fees, Profit and Data
RockBox Fitness is a boutique-style fitness franchise with high-energy workouts
· 1851 Franchise· September 19, 2023
Orangetheory Fitness Mega Operator Adds Relive Health to Portfolio
Orangetheory Fitness area developer Empire Portfolio Group partners with Relive Health, an anti-aging and wellness services brand, to diversify its holdings.
· Franchising.com· August 9, 2023
How Fitness Franchises Can Craft a Winning PR Strategy
In today’s age of social media and instant advertising, PR often gets the short end of the stick in the marketing mix of companies, including those in the fitness franchising space.
· Athletech News· August 3, 2023
Orangetheory Fitness Multi-Unit Operator Signs 4-Unit Deal with Dogtopia
Orangetheory Fitness multi-unit operator Eric and Tara Hudson sign a four-unit development agreement with Dogtopia, expanding their portfolio into dog daycare and spa services.
· Franchising.com· June 14, 2023
SweatHouz Poised To Capitalize on Red-Hot Market for Sauna, Cold Plunge Recovery
SweatHouz founder Jamie Weeks aims to open 100 studios by 2024
· Athletech News· June 8, 2023
Dogtopia Agreement Brings Four New Daycares to New Jersey and New York
Dogtopia partnered with Eric and Tara Hudson to develop four new locations in New Jersey and New York.
· Franchising.com· June 7, 2023
Orangetheory Embraces Sustainability With Plastic-Free Gym Wipes
Orangetheory Fitness launches biodegradable gym wipes in 110 Canada locations.
· Athletech News· April 26, 2023
Anytime Fitness Rolls Out New App With Personalized Coaching Services
Anytime Fitness announced the launch of its AF SmartCoaching technology and AF App, offering its members digital, round-the-clock personalized coaching and support.
· Athletech News· April 21, 2023
Orangetheory Fitness Studio To Open in Estero
Orangetheory Fitness is opening a new studio in Estero, Florida, offering high-intensity workouts and a unique fitness experience.
· Franchising.com· March 23, 2023
VIO Med Spa Signs Orangetheory and European Wax Center Area Developer for New York
VIO Med Spa signs an area development agreement with a trio of franchise owners to open locations across Long Island and downstate New York.
· Franchising.com· March 17, 2023
Service Brands Continue To Add Units in March
Service brands continue to add units in March, offering a lower cost of entry and a simpler business model.
· Franchising.com· March 10, 2023
Orangetheory Fitness Studio Opens Near Texas Medical Center
Orangetheory Fitness opened a new studio near the Texas Medical Center, serving the surrounding community and healthcare employees.
· Franchising.com· March 6, 2023
Dogtopia Announces New Franchise Deals with Orangetheory Fitness®, Dunkin’®, Jersey Mike’s Subs®, and Sport Clips® Franchisees
Dogtopia, a dog daycare and wellness franchise, has signed new franchise agreements with seasoned franchisees from Dunkin’, Jersey Mike’s Subs, Orangetheory Fitness, and Sport Clips.
· Franchising.com· February 23, 2023
Dogtopia Celebrates Another Year of Record-Breaking Success In 2022
Dogtopia expanded to 223 locations in North America in 2022, opening 40 new daycares and planning 50 more in 2023.
· Franchising.com· February 3, 2023
Denver VIO Med Spa Kicks Off the New Year with New Ownership
VIO Med Spa in Denver changes ownership to John and Nina Newcomb, a multi-unit franchise owner couple with experience in Orangetheory Fitness.
· Franchising.com· January 6, 2023
Orangetheory Fitness Franchisee Opens 5th NYC Studio
Orangetheory Fitness opens its fifth studio in New York City's Hell's Kitchen neighborhood.
· Franchising.com· January 4, 2023
Best Workout Franchise Brands for Keeping Your New Year’s Resolution
With the start of a new year comes the January gym rush. The chance for a fresh start and to achieve new year’s resolutions always leads to a big uptick in fitness center traffic: Bloomberg reports that health and exerci
· 1851 Franchise· January 1, 2023
Empire Portfolio Group Opens New Matthews, NC Orangetheory Fitness Studio
Empire Portfolio Group opens new Orangetheory Fitness studio in Matthews, NC.
· Franchising.com· December 20, 2022