
Orangetheory Fitness Operator Opens its 58th Location
Empire Portfolio Group opens its 58th Orangetheory Fitness location in Charlotte, North Carolina.
Orangetheory Fitness is a company in Burnaze's franchise knowledge graph, mentioned since 2015. 275 stories link here, each summarized from the original publisher. * Orangetheory Fitness has a new global brand president, Carl Loredo, and a new domestic brand president, Stephanie Schon [[2026-10-29 Orangetheory Gets a New President, Caribou Hires a New COO, Plus More Franchise (21c653)]] * Stephanie Schon previously served as the brand president of Waxing the City, another franchise under Purpose Brands, before moving to Orangetheory Fitness [[2026-10-26 Waxing the City Welcomes Katin Keirstead as President (63f972)]] * A former Orangetheory Fitness mega-franchisee, Jamie Weeks, is launching a new wellness concept called better.states, focused on 'intentional rest' and meditation [[2026-09-30 Orangetheory, Beachbody Vets Launch ‘Intentional Rest’ Wellness Studio (2e8150)]] * Orangetheory is collaborating with Hyrox to offer joint classes at the Eudemonia Summit, a wellness event in South Florida [[2026-09-17 Hyrox, Orangetheory to Stage Joint Classes at Eudemonia Summit (d82c45)]] * Paola Horvath, a 52-year-old multi-unit franchisee, owns 19 Orangetheory Fitness studios after transitioning from the waste management industry [[2026-09-19 From Curbside to Cardio Former Waste Operator Finds Fitness Success (908c3f)]] * Orangetheory Fitness is expanding into Italy through a franchise agreement with Icon Palestre, with plans to open four studios in the Rome area [[2026-06-04 Orangetheory Expands Into Italy, Taps Technogym for New Buildout (f2a065)]] * Mike Reyes, founder of NextGen Holdings and a multi-unit Orangetheory Fitness franchisee, is expanding his business with KidStrong, a franchise he invested in after researching the opportunity [[2026-09-14 Why Multi-Unit Franchisee Mike Reyes Is Betting on KidStrong (db5ec6)]] Filed under Fitness / Boutique fitness.

Empire Portfolio Group opens its 58th Orangetheory Fitness location in Charlotte, North Carolina.

A Day in the Life of a Fitness Premier 24/7 Clubs Gym Operator, highlighting the operator's experience and growth within the company.

Big Blue Swim School franchise owners Wendy and Erik Skaalerud discussed their experience with the brand, which has a recession-resistant business model.

Orangetheory Fitness has appointed Kelly Lohr as its new Chief Marketing Officer, who will lead the company’s marketing strategy and drive growth.

Little Caesars hires Carlos Vidal as Vice President of International Development, bringing over 25 years of experience in global franchise development and operations.

Orangetheory Fitness appoints Jason Dunlop as President of International, expanding the brand's global presence and development.

Big Blue Swim School signs 227 franchise agreements in 25 states

Orangetheory Fitness has launched Personalized MaxHR technology, which tracks members' peak heart rates and provides customized workouts.

A multi-brand operator is on pace to open 100 Marco's Pizza locations by 2025, with 35 locations and 44 European Wax Center locations already under his belt.

Zaxby’s announces executive appointments, hiring Mike Mettler as chief development officer and elevating Mike Nettles to the position long-term.

Big Blue Swim School has seen significant growth in its Colorado location, with customer enrollments more than double what the franchisees had hoped for.
Ohm Fitness offers a high-tech fitness experience that packs the benefits of an intense two-hour workout into a low-intensity, 25-minute session.

Orangetheory Fitness is replacing plastic water bottles with reusable Orangetheory-branded PATH bottles to curb and eliminate plastic waste.

The Big Apple has welcomed the largest Orangetheory studio in the world, as Honors Holdings LLC, the largest franchisee of the fitness franchise, has launched a groundbreaking flagship Orangetheory studio in Plaza District, Manhattan, NYC.
Perspire Sauna Studio is coming soon to Scottsdale and the Paradise Valley area, offering infrared sauna services for health, wellness, and beauty benefits.

BOCA RATON, Fla., March 31, 2022 // PRNewswire // - Orangetheory®, today announced it is getting into the game by extending a name, image and likeness (NIL) offer to the…

The “Business Trends” presentation continued with a panel moderated by Peter Moore, Managing Partner at Integrity Square, a NYC-based financial advisory and early-stage growth equity company focused on the HALO (Health, Active, Lifestyle & Outdoors) sector.

Orangetheory Fitness opened its flagship location in Manhattan, featuring a retail store with top names in fitness apparel and accessories, and a state-of-the-art equipment space.

Orangetheory Fitness names DJ Steve Aoki as Chief Music Officer.

Trend alerts to assist you with your international expansion plans

Orangetheory Fitness opens its 1,500th studio in the Los Angeles neighborhood of Mar Vista, marking a milestone in the brand's 12-year anniversary.

Orangetheory Fitness appoints DJ Steve Aoki as its first Chief Music Officer to oversee music for the global network.

An entrepreneur shares tips on strengthening business relationships and growing a company.

Trend alerts to assist you with your international expansion plans