Orangetheory Fitness — page 2

The Rome studios will feature a new configuration, including a smaller footprint and streamlined equipment offering.

The Arizona-based franchise system is scaling its assisted stretching model to meet growing consumer demand for mobility and recovery services.

Newly appointed CFO Alex Chu is prioritizing unit-level economics, cost reduction, and disciplined growth to improve the financial health of the sandwich franchise's operators.

Ronnie Hernandez expands KidStrong across South Florida with multiple locations.

PickleRage appoints Rich DeStasio as new CEO, aiming to implement operating systems for scalable growth and national expansion.

There is a version of the Asia franchise story that tells itself easily.

Scenthound names a new board of directors, bringing a wealth of leadership experience in the franchising, pet care, and consumer services industries to the table.

Purpose Brands, a portfolio of fitness, health and wellness franchise concepts and services, has named Patricia Perry chief development officer.

Scenthound forms new Board of Directors with 5 industry leaders.

VANCOUVER, Wash., April 2, 2026 // PRNewswire // -- Shoot 360 announced that Jamie Eslinger has been appointed Chief Operating Officer as part of a leadership realignment.

Extraordinary Brands has added its fifth boutique fitness brand: Basecamp Fitness, a coach-led HIIT concept that incorporates air bike cardio and strength intervals.

The fitness and wellness industry is one of many that know how to talk to women.

Before I became an operator, I spent nearly twenty years on Wall Street, at UBS, Barclays, and Morgan Stanley, advising family offices and high-net-worth clients.

Americans have no shortage of brick-and-mortar fitness offerings to choose from, but which brands dominate the U.S.

Each month, we bring you a roundup of international franchise news.

For Manuel Torres , franchising has never been about chasing trends.

Stephanie Altenburger leads Thrive Venture Group with 28 Orangetheory studios

Mike Reyes, founder of NextGen Holdings, applies lessons from Aflac and Orangetheory Fitness to develop KidStrong's membership model for youth fitness franchise growth.

Row House is a boutique fitness brand centered on indoor rowing workouts that combine low-impact cardio with strength training.

UFC Gym, the commercial fitness extension of the popular MMA organization, is entering the mainland China market, the operator announced.

Two of the biggest names in fitness and wellness tech are combining under one roof.

Scenthound expands its presence in Wisconsin through a multi-unit agreement with the Scharnek family, who bring a strong background in marketing and sales.

JetSet Pilates is entering its next stage of growth in the city where it started: Miami.

JetSet Pilates, a boutique fitness brand, has unveiled a new global headquarters in Miami, Florida.