Orangetheory Fitness is a company in Burnaze's franchise knowledge graph, mentioned since 2015. 275 stories link here, each summarized from the original publisher. * Orangetheory Fitness has a new global brand president, Carl Loredo, and a new domestic brand president, Stephanie Schon [[2026-10-29 Orangetheory Gets a New President, Caribou Hires a New COO, Plus More Franchise (21c653)]] * Stephanie Schon previously served as the brand president of Waxing the City, another franchise under Purpose Brands, before moving to Orangetheory Fitness [[2026-10-26 Waxing the City Welcomes Katin Keirstead as President (63f972)]] * A former Orangetheory Fitness mega-franchisee, Jamie Weeks, is launching a new wellness concept called better.states, focused on 'intentional rest' and meditation [[2026-09-30 Orangetheory, Beachbody Vets Launch ‘Intentional Rest’ Wellness Studio (2e8150)]] * Orangetheory is collaborating with Hyrox to offer joint classes at the Eudemonia Summit, a wellness event in South Florida [[2026-09-17 Hyrox, Orangetheory to Stage Joint Classes at Eudemonia Summit (d82c45)]] * Paola Horvath, a 52-year-old multi-unit franchisee, owns 19 Orangetheory Fitness studios after transitioning from the waste management industry [[2026-09-19 From Curbside to Cardio Former Waste Operator Finds Fitness Success (908c3f)]] * Orangetheory Fitness is expanding into Italy through a franchise agreement with Icon Palestre, with plans to open four studios in the Rome area [[2026-06-04 Orangetheory Expands Into Italy, Taps Technogym for New Buildout (f2a065)]] * Mike Reyes, founder of NextGen Holdings and a multi-unit Orangetheory Fitness franchisee, is expanding his business with KidStrong, a franchise he invested in after researching the opportunity [[2026-09-14 Why Multi-Unit Franchisee Mike Reyes Is Betting on KidStrong (db5ec6)]] Filed under Fitness / Boutique fitness.
KidStrong franchise owners Tom and Dorie Fredericks are launching their business in Brooklyn, honoring their late daughter and focusing on character development and science-based environments.
Hyrox athletes will now have a new place to train for the race’s signature grind, and it’s inside one of the most data-driven studios in the game: Orangetheory Fitness.
Michael Reyes spent years climbing the corporate ladder at a major insurance company, overseeing a territory that generated millions in annual revenue.
Hand & Stone appoints Matthew Stanton as Chief Development Officer
JetSet Pilates has surpassed 200 studios sold, marking a milestone for the Miami-based modern reformer Pilates franchise as it scales across the U.S.
The Camp Transformation Center is a fitness franchise that offers a six-week weight loss challenge and high-intensity training.
Marc Thomas’ wife looked at him like he was crazy when he told her he wanted to quit his job and open an Orangetheory Fitness — the first one in California.
Strength-focused interval training brand Sweat440 announced a landmark franchise development deal to open 30 new locations across Southern California, maintaining its expansion momentum.
Alyssa Laroussi opens MADabolic in Bend, Oregon, with 100 members.
Orangetheory owners Steve and Kristin LeClair launch Seniors Helping Seniors Sacramento, bringing compassionate care to their communities while offering more fulfillment for providers.
Giant Ideas acquires Mayweather Boxing + Fitness and KickHouse, overseeing 70 studios.
With half of 2025 in the books, one thing is clear from the Health & Fitness Association’s (HFA) newly released global report: more people worldwide are treating fitness as a necessity, not a luxury.
Boutique fitness studios are jumping on the recovery trend, adding modalities including infrared saunas, massage tech and even cold water therapy as consumers increasingly incorporate wellness into their workout routines.
Orangetheory Fitness is a science-backed, technology-tracked, coach-inspired group workout designed to produce results from the inside out.
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Kevin and Tracey Scharnek and their daughter Riley plan to open their first Scenthound location in Wauwatosa, Wisconsin, in late October.
Spearheading the growth in Wisconsin is husband and wife, Kevin and Tracey Scharnek, and their daughter Riley.
Iron Bodyfit is a fast-growing EMS fitness franchise with a 25-minute workout experience, offering a premium fitness solution.
These are exciting times for Orangetheory Fitness. Fresh off one of the industry’s biggest merger deals in recent memory, the highly popular group fitness brand named restaurant and healthcare executive Lauren Cody as its new president in January.
With over a decade of experience in boutique fitness at brands like Flywheel Sports, House of Athlete, RE/GEN Method, and Equinox, Lyons specializes in instructor recruitment, talent development, and fitness programming.