Purpose Brands is a company in Burnaze's franchise knowledge graph, mentioned since 2023. 46 stories link here, each summarized from the original publisher. Filed under Franchise Industry / Franchisors.
As the GLP-1 era presses on, different fitness operators are starting to offer programs that cater to the growing clientele now taking the weight-loss medications, with a range of approaches depending on the brand.
Each month, we bring you a roundup of international franchise news.
Great Clips appoints Traci Elder as Vice President of Marketing
Tonal has named Todd Bartee as its new chief executive officer, effective immediately, the connected fitness company announced Wednesday.
Just as multi-unit franchisees grow by acquiring new locations and territories, franchisors can grow by acquiring new brands.
US fitness franchises expand internationally, with Club Pilates and Anytime Fitness leading the charge
Anytime Fitness signs deal to open 60+ gyms in Saudi Arabia.
Laura Santora and Noreen Dante own multiple Bar Method locations in California.
GymGuyz expands into Saudi Arabia and UAE with 80 new territories.
Hand & Stone appoints Matthew Stanton as Chief Development Officer
Anytime Fitness franchisees Michael Chere and John Christopher operate 70 locations.
Giant Ideas acquires Mayweather Boxing + Fitness and KickHouse, overseeing 70 studios.
With half of 2025 in the books, one thing is clear from the Health & Fitness Association’s (HFA) newly released global report: more people worldwide are treating fitness as a necessity, not a luxury.
European fitness market grows to 71.6 million members in 2024
Lauren Cody, a seasoned executive leader in the franchise industry, has been appointed brand president of Orangetheory Fitness, while co-founder and CEO Dave Long will transition to co-chair of the Purpose Brands board into a strategic advisor role.
Orangetheory’s annual eight-week Transformation Challenge returns on January 13, encouraging members to improve their health through body fat reduction and muscle gain rather than solely weight loss.
Athletech News lists the top fitness and wellness stories of 2024
Orangetheory Fitness is changing with the times. The iconic group fitness brand is rolling out a new campaign, “Every Reason is the Right Reason,” which will serve as the springboard for a broader rebranding strategy tha
Orangetheory Fitness adds four new studios in U.S. and Saudi Arabia.
Orangetheory launches 12 Days of Fitness Challenge with top-rated workouts.
Orangetheory and Anytime Fitness merge to form Purpose Brands, naming Tom Leverton CEO
Waxing the City is a beauty franchise under the Purpose Brands umbrella, offering facial and body waxing, lash and brow lifts, and skin care services.