Twitter — page 28

Firehouse Subs franchisee Will Page credits the brand's unique food and philanthropic efforts as key factors in his decision to invest in the business.

Social media began as a humble site called SixDegrees.com in 1997, allowing users to create profiles and "friend" other users.

Arby’s introduces its own font called ‘Saucy AF’ that fans can download, joining the trend of brands releasing their own typefaces.

1851 rounds up Frantastic examples of viral campaigns that paid off and the lessons that can be learned from them, including Wendy’s ongoing Twitter sass.

Twitter is taking a more systematic approach to identifying and muting trolls on its platform by examining behavioral signals.

The article discusses lessons learned from viral campaigns, including the importance of a recognizable and bold brand voice.

Burger King and Wendy’s have created a social media advertising stunt by asking Wendy’s to prom, which Wendy’s has accepted.

Women and Millennials are more likely to use social media in their businesses, with 74% of women-owned businesses using social media compared to 66% of men-owned businesses.

Wendy's CEO Todd Penegor told CNBC that the mixtape was created to further differentiate itself from its competitors.

Re:group recommends opt-in local social media model for franchise brands.

A recent Pew Research Center survey found that Facebook and YouTube are the most popular social platforms among the majority of Americans in early 2018.

Millennials hold one-sixth of US wealth, expected to increase by 2025.

Fake news isn’t the only type of misinformation that’s being spread on Twitter.

Brands across the country did their best to capitalize on the hype surrounding Valentine’s Day this week.

KFC released Valentine's Day cards that smell like fried chicken, available for free with a $10 Chicken Share meal.

Technology can play a key role in improving communication and transparency between franchisors and franchisees.

The Super Bowl is a key event for brands, but creating a quality ad that inspires action is challenging.

Brands need to pay attention to who they're engaging with on social media, as fake accounts and purchased followers can be a concern.

Social media marketing can impact store foot traffic, with trending social-media events not sustaining traffic as well as company-initiated campaigns.

Cousins Subs uses social media marketing to engage with customers at the local store level.

The article discusses the potential downsides of over-digitalization and its impact on customer experience, but is not relevant to franchising or multi-unit operations.

The article discusses Millennial data mining and social media habits, but is not relevant to franchising or multi-unit operations.

Top franchise brokers, including Frantastic and Franlebrity, are helping companies find new CEOs and franchisees.

Lil Jon expressed interest in becoming Papa John’s CEO, and the brand has since been in contact with the rapper regarding the position.