Jack Monson — page 2

Prospective franchisees should look for critical metrics on a franchise sales website, including red flags and coherence in public-facing literature.

Franchise brands should spend wisely on advertising, especially when leads are down, to reboot and rethink their strategies, according to Jack Monson and Steve Beagelman.

Franchise development sites are being refreshed, with a focus on digital trends and marketing practices to attract potential franchisees.

Much like franchising itself , many common misconceptions surround what makes an effective franchise development website.

The primary goal of a franchise development website is to educate prospects and convert them into leads.

1851 Franchise’s Franchise Development Website Awards returned after a year hiatus to determine the most effective and engaging development sites in franchising.

Franchise brands use analytics to drive the right leads and calculate the return on investment of their marketing efforts.

Marketers are struggling to keep up with Facebook's rapid changes, which are affecting franchises and their social media strategies.

Franchise recruitment in the digital age requires a personal connection to close the deal and find the best matches for both the potential franchisee and the system.

1851 rounded up 7 social media New Year’s resolutions for franchises, including live content, influencer marketing, and social media advertising.

New franchisors must utilize a variety of marketing techniques to capture not just transactional leads but also high-quality, long-term franchisees.

Industry experts share five tips for increasing website traffic and generating leads for franchise development teams.

Franchise development websites need strong search engine optimization to capture leads and provide a simple landing spot for customers interested in owning a franchise.

Many franchisors struggle to leverage Facebook for franchise leads, despite its potential for lead generation, as discussed in the article.

Experts predict changes in franchise development website best practices, but the article lacks specific relevance to franchise news.

Sport Clips' franchise development website was recognized as one of the best-in-class.

A panel of industry experts evaluates franchise brand websites, but the article lacks specific relevance to franchise news and development.

Buffalo Wings & Rings ranked 4th overall with a score of 7.41 in a review of 200 franchise brand websites, recognizing best-in-class websites.

A panel of 12 judges evaluates 200 franchise brand websites, recognizing 75 as best-in-class, with Chemdry tied for 5th overall with a score of 7.33.

Chipotle is testing queso at its NEXT test kitchen in New York City, aiming to revive customer interest with the popular item.

More than 200 franchise brand websites were reviewed by industry judges, and 75 were recognized as best-in-class.

More than 200 franchise brand websites were reviewed by industry judges, and 75 were recognized as best-in-class.

Mosquito Joe was recognized as one of the best franchise brand websites, tied for 8th overall with a score of 7.25, in a recent study of 200 franchisor websites.

More than 200 franchise brand websites were reviewed by industry judges, and 75 were recognized as best-in-class.