Marketing — page 121

Our success is based on the success of our franchisees, so we put an enormous level of resources behind supporting local store marketing.

A survey found that nearly two-thirds of Americans are subscribed to at least one loyalty program.

CMOs from Jamba and Sizzler discuss how they use consumer insights and data to fine-tune their marketing initiatives.

Former sales and marketing director Steve Rattner found a new career as a FirstLight Home Care franchisee after a year-long search.

Franchise Marketing Leadership Conference starts in one week in Atlanta.

Great Clips' national marketing partnership with the NHL helps franchisees, with the brand gaining over 70 million impressions through the successful 'LegendHairy Greats' campaign.

Three brands, Sky Zone, Teriyaki Madness, and Buzz Franchise Brands, are disrupting traditional franchise marketing with innovative campaigns.

A Dippin' Dots CMO discusses how the brand provides marketing support and local area marketing support for franchisees.

Equinox Fitness launches an LGBTQ Pride campaign to honor the founding mothers of LGBTQ culture and support the LGBTQ community.

Jamba moves beyond the 'Juice' name, rebranding as a smoothie and juice chain with a new menu and POS system.

Trend alerts to assist you with your international expansion plans

Rent-A-Center's digital marketing strategy has redefined what it means to be a brick-and-mortar business, with a focus on customer relationships and digital savvy.

Coyote Ugly uses innovative marketing strategies, including social media and events, to attract customers and increase brand awareness.

A recent article in the Wall Street Journal examined the use of the Net Promoter Score (NPS) in recent years by U.S. corporations.

The role of marketing in sales and development is crucial, and having a personal touch when connecting with franchise prospects is essential.

Sylvan Learning provides marketing resources to its franchisees to support their business growth and customer acquisition.

Franchise development sites are being refreshed, with a focus on digital trends and marketing practices to attract potential franchisees.

When it comes to modern branding and inviting audience action, an impressive content arsenal is non-negotiable.

Franchise loyalty is the glue which sticks franchise systems together, argues Christy Wilson Delk.

Anheuser-Busch is using a 6,000-person online panel to drive its marketing strategy, focusing on becoming a more people-centric brand.

McDonald's introduces a new global menu, featuring international menu items such as the Stroopwafel McFlurry LTO, marking a major milestone for the brand.

The Merriam-Webster dictionary adds several terms relevant to franchise marketing, including influencer and on-brand.

Why hire a professional food photographer when diners do it for free?

A new CMO looks to paint a marketing masterpiece at Painting with a Twist, overseeing the marketing, art, and IT departments to increase the brand's resources and capabilities.