Marketing — page 122

The role of marketing in sales and development is crucial, and having a personal touch when connecting with franchise prospects is essential.

Sylvan Learning provides marketing resources to its franchisees to support their business growth and customer acquisition.

Franchise development sites are being refreshed, with a focus on digital trends and marketing practices to attract potential franchisees.

When it comes to modern branding and inviting audience action, an impressive content arsenal is non-negotiable.

Franchise loyalty is the glue which sticks franchise systems together, argues Christy Wilson Delk.

Anheuser-Busch is using a 6,000-person online panel to drive its marketing strategy, focusing on becoming a more people-centric brand.

McDonald's introduces a new global menu, featuring international menu items such as the Stroopwafel McFlurry LTO, marking a major milestone for the brand.

The Merriam-Webster dictionary adds several terms relevant to franchise marketing, including influencer and on-brand.

Why hire a professional food photographer when diners do it for free?

A new CMO looks to paint a marketing masterpiece at Painting with a Twist, overseeing the marketing, art, and IT departments to increase the brand's resources and capabilities.

Cheba Hut’s Madison, Wisconsin location experiences a 22 percent growth in 2018, celebrating with a free nug giveaway on May 8th.

“On Wednesday, the fast-food chain debuted a series of ‘Real Meals,’ a clear counter to McDonald's iconic Happy Meals.

Home services franchise Home Clean Heroes knows a little something about heroic service.

A study by MGH found that social media marketing can both help and hurt restaurants by driving customer loyalty or keeping customers away.

Little Caesars hires Jeff Klein as SVP of global marketing.

Dunkin' and Starbucks revamp their loyalty programs, offering greater flexibility and rewards to customers.

Customer loyalty is considered the most important marketing metric, as it reflects a customer's willingness to repurchase from a business over time.

Consumer marketing trends, including delivery and off-premise business, non-meat offerings, and third-party delivery commissions, are discussed in a roundup of April 2019 news.

Famous Dave's has updated its menu, with new products and offerings that are designed to meet consumer trends and increase sales for franchisees.

The number of issues and areas of inquiry resulting from the revelations set forth in the Association of National Advertisers/K2 Intelligence Report continue to mount.

One of the expected pitfalls in franchising abroad is fitting into the cultural norms of your brand's new country.

Franchise marketing leaders discuss innovative strategies for driving brand development and customer engagement.

Subway tests hundreds of new menu items in an 'innovation renaissance' with Tastemade partnership.

Bojangles' hired Jackie Woodward as its new chief marketing officer, who will work alongside Randy Poindexter, whom she is replacing, and will lead the Bojangles' marketing team going forward.