Marketing — page 123

Papa John's has named Karlin Linhardt as its new global chief marketing officer.

Senior marketing executives prioritize creating a great customer experience to drive loyalty and profits in a competitive market.

Papa John's expands delivery service to 1,400 more restaurants through a partnership with DoorDash, increasing its reach and convenience for customers.

In each issue of Franchise Update magazine, we profile franchise CMOs and marketing leaders, asking each the same set of questions.

Firehouse Subs CMO Kristen Majdanics discusses her role and the challenges of marketing in the restaurant space.

Wild Birds Unlimited's retail operations and franchise development teams collaborate to refine brand processes and identify areas for improvement.

Facebook’s blackout reminded businesses to maintain contact with customers through marketing emails and use multiple promotional platforms.

Franchise Marketing Leader Jodie Conrad shares her role, challenges, and keys to success as a CMO, highlighting the importance of understanding consumers and staying top-of-mind in a competitive market.

Networking is vital in the franchise industry, and FranCamp is a franchise growth intensive for founders and leadership teams.

Nick Powills discussed treating B2B marketing like consumer marketing and the importance of consistent messaging.

Buffalo Wild Wings launched a March Madness campaign to encourage fans to watch games at one of their restaurants instead of at home.

Trend alerts to assist you with your international expansion plans

El Pollo Loco announces its second rebrand in a year, returning to a similar yellow logo of old and re-categorizing its menu as 'L.A. Mex'.

Programmatic advertising revenue is projected to account for 46% of all digital advertising buys in 2018, offering greater flexibility and targeting capabilities.

Hope Diaz, Global CMO of Popeyes Louisiana Kitchen, shares her experience and insights in the QSR industry.

Smoothie King hires Rebecca Miller as its new CMO to support the brand’s growth, rebrand, and Clean Blends initiative, which incorporates whole fruits and vegetables.

Franchise industry veteran Brian Gies is joining Church’s Chicken as Executive VP and Global Chief Marketing Officer, the brand announced earlier this week.

Public relations can be approached through a scientific lens, requiring quantitative and qualitative analysis to determine success.

Dunkin' brings back Irish Creme coffee promotion after a five-year hiatus, with seven locations participating on St. Patrick's Day.

Christina Coy leads marketing for Pie Five Pizza Co. with 65 total units.

Hand and Stone's marketing approach puts franchisees at the forefront, establishing an in-house agency that designs marketing and advertising plans.

The article discusses the ethics and effectiveness of influencer marketing, but does not have any relevance to the franchise industry.

Successful multi-unit operators share their insights on marketing strategy and social media, emphasizing the importance of understanding consumers and staying top-of-mind.

The Consumer Marketing Roundup newsletter is redesigned and expanded to cover social media and digital marketing topics.