Marketing — page 124

Franchise marketing leaders discuss their evolving roles, challenges, and advice for aspiring marketers, highlighting the importance of women in the industry.

Franchise marketing leaders share their insights on the challenges of taking a brand international, highlighting the importance of cultural understanding and adaptation.

Teri Brogden adopted a Jack Russell from a shelter and opened a Hounds Town USA franchise, crediting the dog with inspiring her to start the business.

The Counter's Director of Marketing Rachel Cohn discusses innovation and creativity in marketing efforts.

We hope you're liking the redesigned look and expanded scope of this newsletter.

Stoner's Pizza Joint creates a best-in-class customer experience through local pizza shop vibes and loyalty programs.

Penn Station offers free fries in a New Year's promotion with a limited-time offer at all locations across the nation.

Spotify's popular Discover Weekly playlist can now be sponsored by advertisers, allowing brands to 'own the personalized listening experience'.

Businesses are adapting to the production and distribution of video content, but etiquette and targeting remain crucial considerations for effective marketing.

Four Foods Group, which owns and operates 154 locations nationwide, is shifting its marketing strategy to focus more on digital marketing and less on local traditional marketing.

Penn Station's system-wide National Sandwich Day promotion pays off, driving traffic and introducing new customers to the brand for the first time.

In an industry as saturated as the wireless industry, staying competitive requires more than just a storefront that offers the latest gizmos and gadgets.

The article discusses the trend of consumers seeking purpose-driven brand messages and the impact on marketing strategies.

A Cheesecake Factory DoorDash promotion resulted in chaos and one arrest.

Of all the advantages franchising offers over independent business ownership, one of the most profound is the ability to operate as a local business with the support of a national chain.

The article discusses a false alarm at the University of Massachusetts-Amherst, but does not relate to franchising or multi-unit businesses.

Penn Station East Coast Subs partners with 15 NCAA college basketball teams for the 2018-19 basketball season, offering a free fresh-squeezed lemonade promotion.

Advertising revenue reaches a record $208 billion in the U.S. in 2018, with digital ad sales growing by 16.6% and non-digital ad sales dipping 0.7%.

Twitter launches an out-of-home advertising campaign in New York's Times Square, promoting a conversational tone with its flagship account.

Data is extremely valuable in creating an approach to marketing, with key numbers like 40, 42, and 70 percent indicating the importance of consistency in customer experience.

Dale Carnegie Training adapts to international marketing challenges, focusing on educating potential franchisees on the brand's cultural applicability.

Lawn Doctor provides financing and marketing services to its 500+ franchisees.

Burger King releases a unique Black Friday promotion, offering free Whopper coupons to shoppers who purchase from other retailers through its Whopper-Shopper.com website.

PJ’s Coffee brings back its Veteran Franchise License Giveaway, offering a free franchise license to one deserving veteran.