Marketing across franchise brands: the deals, operators and trade-press stories Burnaze summarizes, each linked to the original.
3,360 stories
Of all the advantages franchising offers over independent business ownership, one of the most profound is the ability to operate as a local business with the support of a national chain.
The article discusses a false alarm at the University of Massachusetts-Amherst, but does not relate to franchising or multi-unit businesses.
Penn Station East Coast Subs partners with 15 NCAA college basketball teams for the 2018-19 basketball season, offering a free fresh-squeezed lemonade promotion.
Advertising revenue reaches a record $208 billion in the U.S. in 2018, with digital ad sales growing by 16.6% and non-digital ad sales dipping 0.7%.
Twitter launches an out-of-home advertising campaign in New York's Times Square, promoting a conversational tone with its flagship account.
Data is extremely valuable in creating an approach to marketing, with key numbers like 40, 42, and 70 percent indicating the importance of consistency in customer experience.
Dale Carnegie Training adapts to international marketing challenges, focusing on educating potential franchisees on the brand's cultural applicability.
Lawn Doctor provides financing and marketing services to its 500+ franchisees.
Burger King releases a unique Black Friday promotion, offering free Whopper coupons to shoppers who purchase from other retailers through its Whopper-Shopper.com website.
PJ’s Coffee brings back its Veteran Franchise License Giveaway, offering a free franchise license to one deserving veteran.
Our Town America's commitment to cause marketing has helped attract franchise partners who share their values and are passionate about community-building.
Taco Bell launches a limited-time 'Party by Taco Bell' program, allowing fans to rent party rooms at select locations.
Cross-border marketing challenges require a deep understanding of local cultures and customs, particularly for child-based concepts focused on enrichment and education.
Sport Clips aims to raise $1.5 million for veterans through its Help A Hero Scholarship program, building on its previous fundraising success.
Marketing will soon report to customer experience, as brands prioritize emotional connection and customer value over traditional branding efforts.
Franchisees rely on local PR and marketing for new locations.
Franchises can make the most of their marketing budgets by getting creative.
Instagram continues to grow as one of the top social media platforms.
Penn Station launches a Frito-Lay promotion for October, offering guests a wrap, Frito-Lay chip, and Pepsi product for $7.99.
Instagram marketing trends for 2019 included increased emphasis on IGTV and Stories ads, and influencer marketing for smaller brands.
Franchisees can advocate for their businesses within their local communities via grassroots marketing, according to Danavan Hylton, CEO of the Hylton Elite Marketing Agency.
Taco Bell brought back its 'Steal a Base, Steal a Taco' promotion for the 2020 World Series, offering a free Doritos Locos Taco after the first base is stolen.
Franchisors can use digital campaigns to target specific audiences with relevant messaging on their favorite websites and social media platforms.
Franchise brands use analytics to drive the right leads and calculate the return on investment of their marketing efforts.