Marketing — page 130

Several franchise brands are using swag as a marketing tool to connect with their customers.

Starbucks has released a Christmas Tree frappuccino as a limited-time offering.

The CMO Survey found that fewer than half of marketing leaders rate their company's marketing excellence as strong or excellent, highlighting the need for effective marketing strategies.

Our Town America uses social media to help local businesses acquire new customers.

McDonald’s and Snapchat have teamed up to launch a social media campaign featuring an augmented reality feature that allows users’ 3D Bitmojis to steal a cup of coffee.

Toppers Pizza adds new talent to marketing and franchise development teams, including a Director of Social Media and Public Relations.

Huddle House plans to implement digital advertising, online ordering, and loyalty programs in 2018.

With the restaurant industry cooling down, it’s increasingly important for restaurants to market themselves in the best possible way.

Great Clips honors veterans with #GREATful4VETS campaign and free haircuts.

Sponsorships offer a powerful way for franchisees to build relationships and visibility in local communities, but franchise brands must rethink their strategy to budget management and results measurement.

Scooter's Coffee uses social media at local level with toolkit and guidelines.

There’s no shortage of restaurant concepts that have tried to bring the classic nostalgia of an American, 1940’s diner back to life.

Lightbridge Academy child care franchise utilizes Net Promoter Score to measure customer loyalty and foster a 'Circle of Care' philosophy.

The Gents Place uses new media and marketing channels to recruit franchisees and grow the brand.

Aicha has been assisting food franchisees in improving their operations, reducing costs, and increasing their profits her entire career.

Visualogistix offers turnkey marketing solutions for franchise companies, focusing on marketing supply chain management, multi-channel marketing execution, and dynamic digital signage.

Domino's loyalty program, Piece of the Pie, has expanded to offer unique, non-food incentives, including a contest to win shares of Domino's stock.

Foursquare releases its first annual QSR Loyalty Index report, ranking top QSR chains by customer loyalty.

Ruby Tuesday's Hawaii locations feature island-inspired flavors and local flair, including mango kiawe ribs and island photos.

Paul Davis Restoration uses social media to provide organic content and serve local communities.

On Monday, Wingstop tweeted a short rap to the tune of a popular rap song and the internet took notice.

Ruby's Diner introduces new 'Fall Flavors' limited time offers, building on its momentum behind high-quality menu items.

Experts share five tips on marketing to existing franchisees for successful brand growth.

Major brands are turning to experiential marketing to create stronger relationships with consumers.