Marketing across franchise brands: the deals, operators and trade-press stories Burnaze summarizes, each linked to the original.
3,350 stories
MOOYAH Burgers, Fries & Shakes launches its first national ad campaign, incorporating its "Seriously Fun" messaging and highlighting its menu offerings.
Breadsmith's franchise model is designed to be highly customized, allowing franchisees the freedom to determine their locally relevant menus from among more than 300 approved product recipes.
Pearle Vision's 2017 marketing campaign earned a Clio Award in the short film category, showcasing the brand's commitment to eye care.
Cassie has over five years of digital and traditional media experience.
MOOYAH brings back Taste to Try campaign with 40% higher checks.
Burger enthusiasts have been flocking to MOOYAH Burgers, Fries & Shakes for more than a decade and now the better burger brand will be coming into their homes through a series of nationally televised commercial spots to air on a variety of cable stations.
US restaurant chains are relying on value meals and new menu items to drive traffic in 2018, as restaurant traffic has remained flat or decreased.
The growth of Instagram influencer marketing doubled in 2017, with influencer posts receiving 628 likes on average.
Cousins Subs uses social media marketing to engage with customers at the local store level.
Social media marketing has evolved from the new kid on the block to its more proper place as a part of a brand's overall marketing strategy--a large part that is…
The article discusses the importance of creating an emotional connection with buyers through advertising.
Marketing experts share six tips for making a big impact in new locations, including sampling products and leveraging social media.
Sandy Webb, a Saladworks franchisee, became a social media marketing wizard, using her background in marketing to promote her locations.
Saladworks commits to innovation and uniform branding across its franchise system, leading to increased growth and sales.
Several franchise brands are using swag as a marketing tool to connect with their customers.
Starbucks has released a Christmas Tree frappuccino as a limited-time offering.
The CMO Survey found that fewer than half of marketing leaders rate their company's marketing excellence as strong or excellent, highlighting the need for effective marketing strategies.
Our Town America uses social media to help local businesses acquire new customers.
McDonald’s and Snapchat have teamed up to launch a social media campaign featuring an augmented reality feature that allows users’ 3D Bitmojis to steal a cup of coffee.
Toppers Pizza adds new talent to marketing and franchise development teams, including a Director of Social Media and Public Relations.
Huddle House plans to implement digital advertising, online ordering, and loyalty programs in 2018.
With the restaurant industry cooling down, it’s increasingly important for restaurants to market themselves in the best possible way.
Great Clips honors veterans with #GREATful4VETS campaign and free haircuts.
Sponsorships offer a powerful way for franchisees to build relationships and visibility in local communities, but franchise brands must rethink their strategy to budget management and results measurement.