Leads Aren’t the Issue – Your Marketing Is
In business, everyone wants to talk about leads, but leads are just a number.
· 1851 Franchise· April 2, 2015
Marketing — page 140
Marketing across franchise brands: the deals, operators and trade-press stories Burnaze summarizes, each linked to the original.
3,360 stories
Global advertising spend to hit $540 billion in 2015
Global advertising spend is forecasted to hit $540 billion in 2015, with a 4.6 percent increase from 2014, driven by digital media channels.
· 1851 Franchise· March 24, 2015
Pita Pit Marries Franchise Advertising, March Madness
Pita Pit launched the MVPita Bracket Challenge, a March Madness-style contest where fans can vote for their favorite pitas and win prizes.
· 1851 Franchise· March 23, 2015
Starbucks Backs Off on ‘Race Together’ Campaign
Starbucks backs off on 'Race Together' campaign, but will continue focus on U.S. race relations in other ways.
· 1851 Franchise· March 23, 2015
Starbucks Doubles Down on ‘Race Together’ Campaign
Starbucks' 'Race Together' campaign sparks criticism and ridicule on social media.
· 1851 Franchise· March 19, 2015
FranNet Announces Promotion of Executive Team Members for Future Global Growth
FranNet promotes executive team members to oversee global expansion strategy and development of FranNet subsidiaries.
· 1851 Franchise· March 12, 2015
Coke Orders Up Another Cheerful Ad Campaign, Hold the Hitler
Coca-Cola launches campaign to transform negative tweets into happy images, but faces backlash after inadvertently promoting Adolf Hitler’s ‘Mein Kampf’.
· 1851 Franchise· February 20, 2015
Ben & Jerry's Debuts New Flavor: The Tonight Dough
Ben & Jerry's has released a new flavor, The Tonight Dough, in partnership with Jimmy Fallon and NBC's The Tonight Show.
· 1851 Franchise· February 19, 2015
Dating prank ad campaign spotlights potential of creative marketing for franchises
Ford's 'Speed Dating' advertising campaign features a group of young men on blind dates, with one of them spinning donuts in a brand-new Mustang.
· 1851 Franchise· February 16, 2015