Marketing — page 139

Franchises can use Facebook advertising to expand their franchisee family by targeting specific demographics and behaviors and focusing on lead generation.

Five tips for using Facebook advertising for consumer lead generation, including defining clear objectives and being concise.

A marketing couple excelled with WORKOUT ANYTIME, growing a location to over 2,400 members, but the article does not provide enough information to determine its relevance to franchise systems or multi-unit brands.

Franchise brands can market their opportunities effectively by understanding the importance of marketing and using compelling Item 19 financial data.

A former marketing pro has joined Right at Home as a health care specialist, bringing marketing and business development experience to the role.

While overall ad spend on marketing toward Hispanics increased 8.5 percent from 2010 to 2014, it rose 11.4 percent in the restaurant industry, according to data from AHAA: the Voice of Hispanic Marketing.

Five predictions for the future of marketing include a focus on storytelling, visual content, and knowledge-based marketing.

Mitch Joel, a keynote speaker at the 2015 Franchise Consumer Marketing Conference, shares insights on the future of franchise marketing and his background in publishing and marketing.

Business owners should consider multiple factors when determining their local marketing budget, including the target audience and marketing channels.

Welcomemat Services aims to bridge the gap between old-fashioned advertising and hyper-targeted promotion for small businesses and franchises.

Facebook is providing advertisers with a new mobile marketing feature called beacons, which allow businesses to send promotions to customers' smartphones.

10 start-up brands are using marketing to grow their franchise concepts, including Famous Toastery and Bee & Tea.

Taco Bell launched a marketing campaign to inspire teenagers to graduate high school and support the Taco Bell Foundation.

Lenny's Subs new owners, Rick Johnson and Kevin Martin, have invested in revitalizing the brand through consumer and franchise loyalty efforts.

Taco Bell is an industry leader in creating effective marketing campaigns, including social media and mobile app launches, to connect with the millennial generation.

Former Doritos VP of Marketing joins MOOYAH franchise as a franchisee, drawn by the brand's unique concept and potential return on investment.

Successful franchisees often use community-focused marketing strategies to engage with their local customers and build brand loyalty.

Instagram is opening its photo feed to all advertisers, allowing brands to reach a wider audience.

Checkers & Rally's Restaurants, Inc. introduced two new limited-time-only sandwiches, the Southern Spicy Chicken and Fish & Chips, at their Tampa Bay location.

Back Yard Burgers' new strategy includes increased communication and collaboration, leading to brand success.

A sandwich shop in Kansas City is planting trees for every sandwich sold on Earth Day through a partnership with a nonprofit organization.

Philly Pretzel Factory is celebrating National Pretzel Day with a free pretzel giveaway and a chance to win a free pretzel every day in May.

Article provides general advice on how to build trust and collaboration in an organization, but does not focus on a franchise or multi-unit brand.

Regional businesses may need to rebrand to move overseas, as international markets may respond more favorably to upscale offerings from the US.