Marketing — page 138

Marketing across franchise brands: the deals, operators and trade-press stories Burnaze summarizes, each linked to the original.

3,360 stories

McDonald's Unveils First Loyalty Program

McDonald's Unveils First Loyalty Program

McDonald’s is unveiling its first loyalty program, which will reward customers with deals based on the number of visits they make to McDonald’s every month.

Marketing to Millennials

Marketing to Millennials

Marketers discuss the importance of engaging with millennials, who wield significant buying power and influence.

Digital Marketing Trends in 2016

Digital Marketing Trends in 2016

Digital marketing trends in 2016 are discussed, but this article is not about franchising.

Marketing for Franchise Sales

Marketing for Franchise Sales

Marketing and franchise development teams can benefit from collaboration to create consistent branding and lead generation strategies.

Professional Sports Sponsorships—Is it Worth it?

Professional Sports Sponsorships—Is it Worth it?

Franchise companies can tap into the sports market through local and national sports sponsorships, as seen with Smoothie King's partnership with the New Orleans Pelicans.

Presidential Campaign Swings Into Fall

Presidential Campaign Swings Into Fall

The 2016 presidential campaign enters fall with new tax plans and increased pressure on candidates to stand out.

MOOYAH Supports No Kid Hungry Campaign

MOOYAH Supports No Kid Hungry Campaign

MOOYAH Burgers, Fries & Shakes in Williamsburg, Va., will donate 1% of sales to No Kid Hungry in September to combat childhood hunger.

5 Tips to Make Your Marketing Go Viral

5 Tips to Make Your Marketing Go Viral

Creating a viral marketing campaign requires attention to visuals and emotional connection with the target audience.