Marketing — page 137

Brands introduce live stream video content into their marketing mix, leveraging platforms like Periscope, Meerkat, and Snapchat.

Wireless Zone's president and chief operations officer, Joe Johnson, listened to the needs of franchisees to chart a fresh new course for the brand.

Advertisers create sound strategies for social media platforms like Facebook and Snapchat, with a focus on video ads and muted clips.

Public relations and its role in local store marketing is evolving, with companies adapting to changing consumer behaviors and preferences.

Twitter partners with Innovid to provide advertisers with viewability stats and numbers about who is watching their ads.

Franchisee Steve Croughan, who previously supported the opening of Escapology's first 75 venues, now owns five locations with two more planned in Kansas City and three in St. Louis.

FSC Franchise Co. offers a limited-time incentive program to make restaurant ownership more accessible and accelerate development for two of its concepts.

FSC Franchise Co. offers a new incentive program for franchisees opening new Beef ‘O’ Brady’s or The Brass Tap restaurants.

Loyalty programs attract millennial consumers and drive revenue for businesses.

Local Your Pie location in Buckhead collaborates with hunger initiative, donating pizzas to a nonprofit organization.

Buffalo Wings & Rings General Manager Tony Heffner showcased the brand's newest LTO menu on a local TV station in Lincoln, Nebraska.

Saladworks' strategic development efforts drive brand growth and customer loyalty, making it an attractive franchise opportunity.

Mobile marketing allows franchisees to reach more customers, leveraging AI and loyalty programs.

Nancy Kruse identifies 5 menu trends at 2016 National Restaurant Association Show

FranNet CEO Jania Bailey and FranNet Vice President of Marketing and PR John Blair share insights on industry trends, including the impact of technology on franchising.

A solid marketing program is crucial for franchisees when exploring franchise opportunities, as it drives sales and promotes the business on a local level.

Kohl's is merging its store charge card and loyalty program with Apple Pay, offering customers rewards while using the mobile payment system.

Small business owners prioritize economy and tax policies in election year, but concerns arise from lack of focus on these issues on the campaign trail.

FSC Franchise Co. offers a limited-time incentive program for new and existing franchisees of its concepts, Beef ‘O’ Brady’s and The Brass Tap.

Starbucks and Dunkin' Donuts engage in a loyalty program competition, with Dunkin' targeting dissatisfied Starbucks customers.

Two franchise marketing experts identify the three biggest marketing mistakes new franchisees make.

MOOYAH Burgers, Fries & Shakes introduces mobile loyalty app in partnership with Punchh, enhancing guest experience and tracking sales.

Businesses are spending more on digital advertising and marketing, with a focus on sustainable unit economics.

MOOYAH Burgers, Fries and Shakes Director of Marketing Natalie Anderson Liu shares insights on the brand's marketing approach and staying relevant in a fast-paced industry.