
Q&A with Alamo Drafthouse Senior Director Development Marketing Rachel Pletz
Alamo Drafthouse Senior Director Development Marketing Rachel Pletz discusses the franchise opportunity and the brand's growth and innovation plans.
Marketing across franchise brands: the deals, operators and trade-press stories Burnaze summarizes, each linked to the original.
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Alamo Drafthouse Senior Director Development Marketing Rachel Pletz discusses the franchise opportunity and the brand's growth and innovation plans.

Survey firm Numerator tracks purchase data and survey verified buyers to understand shifts in consumer behavior, ranking new menu items and limited-time offers by popularity.
AlUla's Royal Commission launches 'Leap of Hope' campaign to conserve Arabian Leopard.
LE Worldwide Limited signed a research partnership agreement with the Beijing Academy of Agriculture and Forestry Sciences to contribute to innovation and modernization in agriculture.
ZEPHYRx and NIOX collaborate on respiratory research, integrating FeNO testing into ZEPHYRx's Respiratory Cloud Platform.
Empower Brands selects Curious Jane for consumer marketing of three residential brands, Archadeck Outdoor Living, Conserva Irrigation, and Outdoor Lighting Perspectives.
Maaco, North America’s announces the launch of its newest national advertising campaign, "Join the Upside." This latest iteration injects even more humor and personality into the brand's tagline, “Uh-Oh, Better Get Maaco
Collabera Digital appointed Kaushik Sarkar as its president, overseeing all aspects of the company's markets, practices, and performance.
Available for a limited time only, the new menu items are made with Smitty Bee’s Sweet Heat Hot Honey, which is generously drizzled over a tasty Pepperoni Pizza or Wings to create a craveable, savory flavor sensation.
Batteries Plus promotes Joe Malmuth to Chief Development Officer, a testament to his evolving career with the brand.

Suggestions for engaging and motivating younger members of your workforce, including building a strong organizational culture and offering flexible work arrangements.

Minuteman Press International has been ranked as the #1 printing and marketing franchise by Entrepreneur Magazine for the 33rd year.
A national education and awareness campaign has launched to coincide with World Cancer Day, aiming to educate patients and caregivers about the importance of biomarker testing in treating stomach cancer.

HelloCMO is an outsourced chief marketing officer that provides digital marketing and AI integration services, tailored to feel like an in-house agency, with a focus on franchise digital marketing.
La Boulangerie Boul'Mich is hosting a Valentine's Day Social Media Giveaway to show appreciation to its community.
According to the research created in collaboration with Ascend2, a B2B research agency, a staggering 58 percent of marketers express their intent to increase the use of printed marketing materials in 2024.

Planet Fitness is stepping up its advertising game. The “Judgment Free” gym franchise announced the launch of its PF Media Network.

McDonald's 'I'm Lovin' It' campaign is an example of an innovative franchise marketing campaign that made a significant impact.
Grand Fun!, located in Grand Haven, was the recipient of the Funding Five award, $500 in free services from Allegra Grand Rapids.
Taziki's Mediterranean Cafe brings back a limited-time grilled fish offer, available through April 21, 2024.
Blaze Pizza recently announced the latest addition to its executive team.

Allegacy Federal Credit Union has partnered with iGrad to offer the Enrich financial wellness platform to its 166,000 members.

CoastHills Credit Union partnered with iGrad to provide a personalized financial wellness program to its 72,000 members in California’s Central Coast.

iGrad has partnered with Cleveland State University to offer financial literacy education to students in the TRIO Student Support Services program.