
Smoothie King CMO: How Covid Has Changed Our 2021 Marketing Plans
Smoothie King’s CMO discusses how Covid-19 has changed the brand’s marketing strategies and plans for 2021.
Marketing across franchise brands: the deals, operators and trade-press stories Burnaze summarizes, each linked to the original.
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Smoothie King’s CMO discusses how Covid-19 has changed the brand’s marketing strategies and plans for 2021.
Chicken Salad Chick appoints new directors of marketing and supply chain, as the brand continues to grow with over 175 locations in 17 states.
Ziebart was recognized by the Auto Care Association’s Women in Auto Care for its innovative ‘Z-Moms’ campaign, connecting with a female audience on important topics.
RibCrib launches its new 'RibCrib Rewards' loyalty program, allowing customers to earn rewards and exclusive deals with every purchase.

6 Tips for Holiday Marketing on Instagram During Covid, an article providing advice for franchise consumer marketers to adapt to the pandemic.

Tropical Smoothie Cafe introduces new menu promotions and a mobile app for the holiday season, offering limited-time smoothies and grilled cheese sandwiches.
Famous Dave’s announces a system-wide Veteran’s Day promotion, offering a free Georgia Chopped Pork Sandwich and side to active and retired military personnel.
Cousins Subs raises $10,000 through its Round Up Campaign, supporting its Make It Better Foundation and addressing community needs.
Allegra Marketing Print Mail has been recognized as a leading marketing and visual communications franchise on the Franchise Times Top 200+ list.

A consumer marketing roundup includes news on holiday marketing, reopening, and new restaurant openings.
> “Jersey Mike’s has a long-standing tradition of high quality and dedication to excellence, which mirrors the attributes of the Naismith Trophy, and we couldn’t be more pleased to extend our partnership to continue hono
Golden Chick partners with Cholula Hot Sauce to offer limited-time menu items at 194 locations across five states.

Ken Leese spent years as a top-performing franchisee for Jackson Hewitt where he once owned more than 80 locations in six states.
Image One gives away a franchise to a first responder or veteran.

As noted in Part 1, customer buying patterns and expectations have changed.
Slater's 50/50 reintroduced its fan-favorite Thanksgiving Burger and new Pumpkin Pie Milkshake for a limited time, featuring a ? lb. turkey patty and vanilla ice cream base.

MOOYAH Burgers, Fries & Shakes is releasing two limited-time shake flavors, Pumpkin Pie and White Chocolate Peppermint, in preparation for the holiday season.
European Wax Center has revealed its new Sure. Never. campaign and increased cleaning and safety protocols, emphasizing the brand's commitment to its guests' confidence and well-being.
Pancheros Mexican Grill launches 'Halloweek' promotion with free delivery for all orders placed on the Pancheros app or website.
Loyalty Brands welcomes its first Area Representative in New Jersey, overseeing more than 200 available territories and driving aggressive growth goals for its franchise concepts.
Gap introduces the DREAM THE FUTURE campaign, underscoring the brand's platform of modern American optimism celebrated through togetherness.

Franchisees can lower their marketing costs without affecting sales and customer traffic during the pandemic by leveraging drive-thru services and digital marketing.
Wyndham Hotels & Resorts teamed with Amperity to elevate its global marketing capabilities through the deployment of a customer data platform.
RNR Tire Express hosts a surprise giveaway and charitable donation to honor breast cancer survivors and fighters during Breast Cancer Awareness Month.