Marketing — page 118

A digital marketing expert discusses the importance of evaluating a marketing agency's performance.

Runningboards Marketing is expanding its franchise opportunity to its capital city of Albany, New York.

Taco Bell has teamed up with online sports betting company BetMGM to give baseball fans a chance to wager real money on players who will steal the first base of the World Series.

KFC introduces saucy new menu item, battered and fried chicken wings, available in four varieties at participating restaurants during football season.

No Limit Agency discusses its proprietary digital marketing tool, AMPD, which helps brands drive the right target audience to their content.

Nick Powills shares six content marketing tips for B2B sales.

Salata launches a new online-ordering platform that incorporates a loyalty program, built by Chepri, with online ordering capabilities provided by Olo.

Runningboards Marketing expands to Syracuse, offering mobile advertising services to local businesses.

Marketing and franchise development teams must allocate funds effectively to achieve positive outcomes for both consumer marketing and franchise sales.

The marketing team at Hwy 55 plays a role in site selection and real estate, helping to discover optimal locations and features for the core demographic.

Franchise brands should coordinate marketing efforts between consumer marketing and franchise development departments to appeal to both B2B and B2C audiences.

Callahan Agency’s Zack Pike emphasizes the importance of using data to drive franchise development and marketing budgets, avoiding money-wasting strategies.

The article discusses marketing attribution using Google Analytics and Facebook Attribution.

Denise Pedini, EVP Marketing/Chief Marketing Officer at Taziki’s Mediterranean Cafe, shares insights on developing and implementing a marketing strategy, with a focus on brand identity and customer engagement.

Pizza Hut and Kellogg collaborate on a new product, the Stuffed Cheez-It Pizza, which combines a square calzone with a side of marinara sauce.

Tatum Crews trains instructors at REGYMEN Fitness with 10 studios opened in the first year.

Popeyes invites customers to "BYOB – Bring Your Own Bun" due to the temporary unavailability of its trendy chicken sandwich.

Determining how to allocate the money from a franchisee marketing fund is serious business, with common themes emerging in how brands can best spend to derive best practices.

Elements Massage handles digital marketing for its franchisees, investing 80% of monthly marketing contributions in pay-per-click advertising.

Togo’s refreshes brand with Togo’s 3.0 initiative and 200 locations.

Runningboards Marketing's digital advertising helps small businesses communicate their value and expand their reach, filling a void in the marketplace.

Runningboards Marketing seeks hard-working and entrepreneurial franchisees to help grow the brand, offering a digital display vehicle franchise opportunity.

Runningboards Marketing takes digital advertising national with its first franchise opportunity, offering customizable and trackable ads.

Runningboards Marketing's Executive Q&A with Marketing Operations Manager Chris Mooney discusses the company's unique business model and growth plans, highlighting the customizable business model and lack of competition.