Marketing — page 120

Trend alerts to assist you with your international expansion plans

The Franchise Marketing Leadership Conference added new twists, including a CEO-CMO Summit and an awards program.

Flynn Dekker takes over as CEO of Bonchon, a Korean fried chicken concept with 435 global locations.

Burger King's $1 tacos promotion sparks debate about the chain's menu strategy, with some analysts warning of potential risks and others seeing opportunities in the taco market.

Millennials use online and offline media to research and purchase products.

The article discusses the evolving role of social media in Sizzler's marketing efforts.

Daphne’s Mediterranean plans to rebrand following the acquisition of Noon Mediterranean, with a focus on revitalizing and modernizing the merged locations.

The 2019 Franchise Marketing Leadership Conference introduced three new agenda items, including the CEO-CMO Summit and the Annual Franchise Marketing Report, which provided marketers with aggregated benchmark data on budgets and marketing strategies.

Our success is based on the success of our franchisees, so we put an enormous level of resources behind supporting local store marketing.

A survey found that nearly two-thirds of Americans are subscribed to at least one loyalty program.

CMOs from Jamba and Sizzler discuss how they use consumer insights and data to fine-tune their marketing initiatives.

Former sales and marketing director Steve Rattner found a new career as a FirstLight Home Care franchisee after a year-long search.

Franchise Marketing Leadership Conference starts in one week in Atlanta.

Great Clips' national marketing partnership with the NHL helps franchisees, with the brand gaining over 70 million impressions through the successful 'LegendHairy Greats' campaign.

Three brands, Sky Zone, Teriyaki Madness, and Buzz Franchise Brands, are disrupting traditional franchise marketing with innovative campaigns.

A Dippin' Dots CMO discusses how the brand provides marketing support and local area marketing support for franchisees.

Equinox Fitness launches an LGBTQ Pride campaign to honor the founding mothers of LGBTQ culture and support the LGBTQ community.

Jamba moves beyond the 'Juice' name, rebranding as a smoothie and juice chain with a new menu and POS system.

Trend alerts to assist you with your international expansion plans

Rent-A-Center's digital marketing strategy has redefined what it means to be a brick-and-mortar business, with a focus on customer relationships and digital savvy.

Coyote Ugly uses innovative marketing strategies, including social media and events, to attract customers and increase brand awareness.

A recent article in the Wall Street Journal examined the use of the Net Promoter Score (NPS) in recent years by U.S. corporations.

The role of marketing in sales and development is crucial, and having a personal touch when connecting with franchise prospects is essential.

Sylvan Learning provides marketing resources to its franchisees to support their business growth and customer acquisition.