Marketing across franchise brands: the deals, operators and trade-press stories Burnaze summarizes, each linked to the original.
3,341 stories
US restaurant chains are relying on value meals and new menu items to drive traffic in 2018, as restaurant traffic has remained flat or decreased.
The growth of Instagram influencer marketing doubled in 2017, with influencer posts receiving 628 likes on average.
Cousins Subs uses social media marketing to engage with customers at the local store level.
Social media marketing has evolved from the new kid on the block to its more proper place as a part of a brand's overall marketing strategy--a large part that is…
The article discusses the importance of creating an emotional connection with buyers through advertising.
Marketing experts share six tips for making a big impact in new locations, including sampling products and leveraging social media.
Sandy Webb, a Saladworks franchisee, became a social media marketing wizard, using her background in marketing to promote her locations.
Saladworks commits to innovation and uniform branding across its franchise system, leading to increased growth and sales.
Several franchise brands are using swag as a marketing tool to connect with their customers.
Starbucks has released a Christmas Tree frappuccino as a limited-time offering.
The CMO Survey found that fewer than half of marketing leaders rate their company's marketing excellence as strong or excellent, highlighting the need for effective marketing strategies.
Our Town America uses social media to help local businesses acquire new customers.
McDonald’s and Snapchat have teamed up to launch a social media campaign featuring an augmented reality feature that allows users’ 3D Bitmojis to steal a cup of coffee.
Toppers Pizza adds new talent to marketing and franchise development teams, including a Director of Social Media and Public Relations.
Huddle House plans to implement digital advertising, online ordering, and loyalty programs in 2018.
With the restaurant industry cooling down, it’s increasingly important for restaurants to market themselves in the best possible way.
Great Clips honors veterans with #GREATful4VETS campaign and free haircuts.
Sponsorships offer a powerful way for franchisees to build relationships and visibility in local communities, but franchise brands must rethink their strategy to budget management and results measurement.
Scooter's Coffee uses social media at local level with toolkit and guidelines.
There’s no shortage of restaurant concepts that have tried to bring the classic nostalgia of an American, 1940’s diner back to life.
Lightbridge Academy child care franchise utilizes Net Promoter Score to measure customer loyalty and foster a 'Circle of Care' philosophy.
The Gents Place uses new media and marketing channels to recruit franchisees and grow the brand.
Aicha has been assisting food franchisees in improving their operations, reducing costs, and increasing their profits her entire career.
Visualogistix offers turnkey marketing solutions for franchise companies, focusing on marketing supply chain management, multi-channel marketing execution, and dynamic digital signage.