
Advertising vs. Customer Service
Companies need to put more emphasis on building an incredible, consistent customer experience that becomes their number-one revenue stream.
Marketing across franchise brands: the deals, operators and trade-press stories Burnaze summarizes, each linked to the original.
3,341 stories

Companies need to put more emphasis on building an incredible, consistent customer experience that becomes their number-one revenue stream.

WORKOUT ANYTIME raises nearly $20,000 for Lift for the 22

The 2017 Franchise Consumer Marketing Conference draws nearly 350 franchise marketing executives and exhibitors, with 165 franchisor marketing executives from over 125 brands in attendance.

Instagram is testing a new feature to make it clearer when a user is posting a sponsored post.
Mark Montini joined Naranga, a leading provider of franchise sales & marketing solutions, sharing marketing, technology, and franchise trends.

The Franchise Consumer Marketing Conference will be held in Atlanta, bringing together hundreds of CMOs, marketing VPs, and other franchise marketing executives.

The Benefits of Content Marketing Platforms highlights the shift in lead generation for franchisors, with more readily available information online.

Food brands can use the simplicity of marketing with food to give it away, helping to solve the issue of marketing being the biggest obstacle to business leadership teams.

TWO MEN AND A TRUCK supports women's shelters in Indianapolis through the Movers for Moms campaign, collecting personal care items for women and children.

TWO MEN AND A TRUCK partners with local businesses and teams for the Movers for Moms campaign to collect donations for a battered woman's shelter.

Jessica Wescott's non-traditional approach to franchising led to her role as vice president of development and finance at MOOYAH Burgers, Fries & Shakes.

Firehouse Subs uses email marketing to connect with customers and inspire loyalty, leveraging a tool for connecting new and existing customers with its 800 locations.

Great Clips leverages a multi-tiered marketing strategy to spread brand awareness on both national and local levels, with over 4,100 locations across the US.

Toppers Pizza celebrates its hottest menu item on National Topperstix Day, offering half off all triple Topperstix.

WORKOUT ANYTIME plans to enter new communities at a rapid rate, backed by a simple business model and strong support system.

Jersey Mike's Chief Marketing Officer Rich Hope discusses leadership qualities for success.

Welcomemat Services elaborates on its marketing processes, including data collection and automation, to help businesses reach their target audience.

Best practices for creating and maintaining a franchise marketing advisory council to benefit the entire system.

If you have been around the franchise sales profession for more than just a cup of coffee, you personally know, or have been told repeatedly, that the decision to invest in a franchise is far greater than buying furniture, fixtures, equipment, and software.
The Tot Squad franchise opportunity is a business in a box, ready to unpack and replicate across the country.

Facebook has 5 million advertisers, up from 4 million in September 2016, and is introducing new tools for mobile advertising.

Yelp acquires Wi-Fi marketing company Turnstyle Analytics for $20 million to expand business marketing services.

Right at Home franchisee Kelly Foley promotes healthy foods and supplements for aging viewers on a TV show.
A CMO Roundtable discusses balancing national brand campaigns with local store marketing, highlighting the need to focus on moving the needle and meeting specific benchmarks.