Marketing — page 132

Mosquito Joe is set to open in Guntersville, Alabama, this spring, providing mosquito control services to local families.

Lennys Grill & Subs celebrates National Cheesesteak Day with a system-wide giveaway, offering free cheesesteaks and discounts to customers on March 24 and 26.

No Limit Agency generates leads for Smoothie King with email campaigns.

Saladworks is upgrading its store design and menu offerings, aiming to benefit both consumers and business owners with its innovative brand refresh.

Nick Powills discusses the importance of content marketing in the fast casual space, citing Dairy Queen's use of influencer marketing.

## Larry Miramontes, Vice President of Marketing Always Best Care Senior Services

Always Best Care Senior Services is planning changes in its marketing strategies and tactics for 2017, including a new corporate website and revamped franchisee microsite design.

A local MOOYAH Burgers, Fries & Shakes franchise unveils a new menu and ordering system, with a focus on variety and quality.

GYMGUYZ launches the Confidence Campaign to foster renewed confidence in local students through fitness and teamwork.

Facebook is tracking ads by the millisecond to regain advertiser trust and improve data accuracy.

Social Geek Radio discusses sensory marketing solutions for businesses to create long-lasting memories and brand loyalty.

Voice Solutions offers a range of products and services to enhance customer experiences through sensory marketing.

Sylvan Learning launches national advertising campaign to support franchisees and attract new customers.

The Gatorade bath at the Super Bowl has been a massive marketing coup, with an estimated $17 million in advertising value since 1987.

Restaurants introduce new menu items with healthy options and bowls.

Chipotle has partnered with two agencies, Venables Bell & Partners and MullenLow Mediahub, to handle advertising and media planning and buying.

SnapChat is testing the use of offline data to target users with ads based on their purchasing history.

Famous Toastery partners with Dancakes to launch a social media campaign and spread holiday cheer through creative and fun content.

Toppers Pizza adds two new customer-inspired pizzas to their menu for a limited time, offering customers more options and flexibility.

Mashable's Josh Steimle expects Twitter and fake reviews to decline in popularity in 2017.

Advertising is evolving, with brands shifting from traditional to digital marketing strategies, including social media and mobile advertising.

Franchise brands are expected to utilize Facebook and live video for social media marketing initiatives in 2017, according to industry predictions.

Marketers spent $17.6 billion on digital advertising in Q3, a 20% increase year over year.

Togo's rolled out a system-wide digital loyalty program, Togo's Tribe, in 2015 to enhance customer experience.