
Social Media Marketing Experts Predict What's Ahead in 2017
Social media marketing experts predict what's ahead in 2017, with a focus on trends, observations, and advice from 26 experts in the field.
Marketing across franchise brands: the deals, operators and trade-press stories Burnaze summarizes, each linked to the original.
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Social media marketing experts predict what's ahead in 2017, with a focus on trends, observations, and advice from 26 experts in the field.

A marketing agency reflects on the importance of great service in their business, but the article does not mention franchising or multi-unit businesses.

Papa Murphy's is boosting engagement with a digital marketing campaign, highlighting the importance of personalized marketing communications in driving results and growth in the competitive pizza market.

To Show Your Flaws or Not Show Your Flaws, that is the Question: Donald Trump put it all on the line.

Wireless Zone of Berlin is partnering with the Toys for Tots campaign now through December 16 to collect toys for less fortunate children in the Berlin community.

Buffalo Wings & Rings saw a 340% increase in sales with a holiday gift card promotion, offering a $10 bonus card with every $25 in gift card purchases.

A mobile marketing guide for 2017, including trends and investment strategies for brands.

Famous Toastery leverages limited-time offers to spike holiday sales, relying on the popularity of its Thanksgiving sandwich in Huntersville, N.C.

Look at the picture that accompanies this column. Look at it.

Becoming a professional pancake artist making custom designs for big restaurant brands wasn’t in Dan Drake’s plans.

Wild Birds Unlimited sponsors Cornell Lab of Ornithology’s Project FeederWatch, a winter-long survey of birds visiting feeders at backyards and nature centers.

Article discusses the characteristics of a franchise, including its lifecycle and culture.

Sport Clips* ’ longstanding tradition of helping veterans starts with its Founder and CEO—Gordon Logan.

Buffalo Wings & Rings has unveiled a new holiday menu with 6 items and 2 cocktails, available from Nov 21 to Dec 31, 2016.

Digital marketing has come a long way this year. As we head into 2017, there are five trends in the world of marketing that brands should be aware of in order to stay ahead of the game and include in planning for the upc

Togo’s Eateries has rolled out a new digital rewards program, offering points for every dollar spent and a free sandwich on birthdays.

MOOYAH Burgers, Fries & Shakes launched the Taste to Try campaign featuring a new branded customized recipe each month in 2016.

Buffalo Wings & Rings, an upscale sports restaurant, is celebrating the holiday season with a limited-time offering of festive menu items.

Buffalo Wings & Rings, a sports restaurant chain, used gamification to improve customer loyalty and gather customer data, as reported by FSR Magazine.

Recent data shows that brand loyalty is alive and well, with millennials being just as likely to be loyal customers as Baby Boomers.

Neighborhood marketing focuses on local store marketing campaigns that utilize four walls branding and surrounding trading areas.

The State of Local Marketing Report provides insights and advice for franchise executives on distributed local marketing and co-op funds spending.

Lennys Grill & Subs attributes its brand loyalty to consistency in product quality and customer experience, reaching a milestone of 25 million Philly Cheesesteak Sandwich sales without relying on special deals or loyalty programs.

The Chicago Cubs and Cleveland Indians have a data-driven approach to building their teams.