Marketing — page 133

Marketing across franchise brands: the deals, operators and trade-press stories Burnaze summarizes, each linked to the original.

3,341 stories

QSR: Papa Murphy’s Boosts Engagement with Campaign

QSR: Papa Murphy’s Boosts Engagement with Campaign

Papa Murphy's is boosting engagement with a digital marketing campaign, highlighting the importance of personalized marketing communications in driving results and growth in the competitive pizza market.

VentureBeat: Five Marketing Trends to Watch for in 2017

VentureBeat: Five Marketing Trends to Watch for in 2017

Digital marketing has come a long way this year. As we head into 2017, there are five trends in the world of marketing that brands should be aware of in order to stay ahead of the game and include in planning for the upc

QSR: A Digital Renaissance Of Loyalty Programs

QSR: A Digital Renaissance Of Loyalty Programs

Togo’s Eateries has rolled out a new digital rewards program, offering points for every dollar spent and a free sandwich on birthdays.

QSR: Brand Loyalty Is Far From Dead

QSR: Brand Loyalty Is Far From Dead

Recent data shows that brand loyalty is alive and well, with millennials being just as likely to be loyal customers as Baby Boomers.