Marketing — page 137

Marketing across franchise brands: the deals, operators and trade-press stories Burnaze summarizes, each linked to the original.

3,341 stories

McDonald's Unveils First Loyalty Program

McDonald's Unveils First Loyalty Program

McDonald’s is unveiling its first loyalty program, which will reward customers with deals based on the number of visits they make to McDonald’s every month.

Marketing to Millennials

Marketing to Millennials

Marketers discuss the importance of engaging with millennials, who wield significant buying power and influence.

Digital Marketing Trends in 2016

Digital Marketing Trends in 2016

Digital marketing trends in 2016 are discussed, but this article is not about franchising.

Marketing for Franchise Sales

Marketing for Franchise Sales

Marketing and franchise development teams can benefit from collaboration to create consistent branding and lead generation strategies.

Professional Sports Sponsorships—Is it Worth it?

Professional Sports Sponsorships—Is it Worth it?

Franchise companies can tap into the sports market through local and national sports sponsorships, as seen with Smoothie King's partnership with the New Orleans Pelicans.