Marketing across franchise brands: the deals, operators and trade-press stories Burnaze summarizes, each linked to the original.
3,321 stories
Industry leaders from Dave’s Hot Chicken and Condado Tacos will discuss moving beyond vanity metrics to measure the true incrementality of marketing campaigns.
Hat Creek Burger Company has partnered with Terry Black’s Barbecue to launch the Pitmaster Stack burger for a limited six-week run starting April 28.
Following a quarter that fell short of expectations, Domino’s is accelerating product innovation and revising its marketing calendar to drive growth.
Beginning April 27, customers who place an order or visit a participating location will receive a Scratch-Off card, adding an extra layer of excitement to each visit.
Midas has launched a national marketing campaign featuring actor William Zabka to celebrate its 70th anniversary and highlight the technical expertise of its franchise network.
SEQUEL Brands is implementing a unified loyalty and referral system across its portfolio to power member retention and franchise growth, starting with Pilates Addiction.
Franchise Growth & Marketing Conference to focus on unit-level economics
Franchise Update Media releases 2025 Annual Franchise Marketing Leadership Report
As Homewatch CareGivers celebrates hitting the 300-location mark, franchise owners and brand leaders recently gathered in Reno, NV for the company’s 2026 Annual Conference.
Restaurant executives are re-evaluating the definition of consumer value, shifting focus from low price points to a holistic experience to maintain long-term brand loyalty.
Yum Brands' chains share value marketing strategies, led by Taco Bell's success.
TikTok campaign drives 23,000 landing page views for Camp Bow Wow
The GoTo Foods brand is launching a limited-time collaboration with Warner Bros. to offer Harry Potter-themed treats at participating US locations.
Cinnabon, a brand in the Butterbeer Season promotion, is introducing two limited-time menu items inspired by the Butterbeer flavor beloved by Harry Potter fans.
New data from over 30,000 locations shows loyalty transactions growing 28% and digital kiosks emerging as the fastest-growing ordering channel in the QSR sector.
A new report shows that nearly half of diners changed their favorite restaurant in the past year, signaling a significant shift in consumer loyalty patterns.
Old Chicago is celebrating its 50th anniversary with a limited-time menu, a rewards member giveaway, and the launch of the Cinco Cero Tour promotion.
Stephanie Johnson, vice president of marketing at Fortidia U.S., is a growth-focused marketing and brand executive with more than 15 years of experience leading multi-brand, multi-unit organizations through transformation, scale, and sustained performance.
The nationwide initiative showcases volunteerism and community service efforts from franchisees representing brands Assisted Living Locators, Executive Home Care, Grasons, Maid Brigade, The Brothers That Just Do Gutters, Shine and Pacific Lawn Sprinklers.
Penn Station introduces Hot Honey Chicken sub with Mike’s Hot Honey.
During Chili’s parent company Brinker International’s second-quarter earnings call in January, CEO Kevin Hochman said consumers are frustrated with inflation, noting that “high prices are more relevant than ever.”
The campaign debuted this week at the brand’s annual One21 Experience global conference in Las Vegas, where agents and brokers affiliated with the CENTURY 21 brand were introduced to a…
The program donates $1 to the Arbor Day Foundation to plant a tree for every qualifying 24-pack of Energizer MAX® AA and AAA batteries sold during the campaign.
The Dallas metro area has characteristics such as population growth and demand for wellness services.