
Xponential Franchise Marketing Leader Kate Doyle-Kwon on Storytelling, Strategy and AI
Xponential Fitness Vice President of Communications and Franchise Marketing Kate Doyle-Kwon emphasizes storytelling, strategy, and AI in franchise marketing.
Technology across franchise brands: the deals, operators and trade-press stories Burnaze summarizes, each linked to the original.
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Xponential Fitness Vice President of Communications and Franchise Marketing Kate Doyle-Kwon emphasizes storytelling, strategy, and AI in franchise marketing.

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Spren, a fitness tech company specializing in smartphone-based, DEXA-accurate body scans and AI-powered coaching, has partnered with Snap Fitness to bring its platform to more than 1,100 gyms worldwide.

RobotLAB Inc. expands its franchise presence with 36 owners operating nearly 90 territories, providing robotics and AI services to local businesses and hotels.

In today's fast-paced world, juggling work, family, and endless to-do lists often leaves minimal time for thoughtful dinner plans.

CareerPlug offers hiring software for small businesses and franchises, simplifying recruitment with an intuitive platform and easy-to-use tools.
The Human Bean uses AI for efficiency and customer experience.

Paris Baguette’s PB Rewards loyalty program surpassed 1 million members, driven by a revamped digital strategy and personalized experience.

BooXkeeping, a modern bookkeeping franchise, is ranked #23 on Entrepreneur Magazine’s 2025 Top New & Emerging Franchises list.

Franchise brands should prepare for a future where AI handles more of their advertising, with Meta planning to roll out AI tools by the end of next year.

iFIT launches AI Coach in 19 countries for personalized fitness

Bhout, the Portuguese fitness tech startup known for its gamified, AI-powered punching bag, is entering the U.S.

From labor management and scheduling to accounting and customer service feedback, technology software is part of nearly every aspect of restaurant operations.

F45 Training has partnered with recovery tech brand Hyperice to bring its high-performance wellness tools to select studios worldwide, marking the latest move by the functional fitness franchise to expand its offerings beyond group workouts.

Artificial intelligence could eliminate entry-level white-collar jobs, potentially spiking U.S. unemployment and driving a rise in franchise ownership.

Sean Phelan and his wife Veronique launch a Caring Transitions franchise in West Austin and Georgetown, helping seniors and families with transitions.

OK, they haven’t really disappeared — yet. But when it comes to measuring franchise development campaigns, many traditional metrics are quickly losing relevance.

FranConnect is an enterprise-level franchise management software platform built specifically for multi-location brands, covering development, onboarding, and compliance.

A former tech leader transitioned to franchise ownership with Seniors Helping Seniors, using her analytical mind and empathy to build a business rooted in compassion and purpose.

In the world of fitness franchising, scale is everything. However, without structure, scale can crumble.

BooXkeeping expands to Wichita, Kansas, with a new franchisee led by experienced accounting and consulting professional Ryan Schwerdtfeger.
Daisy’s Scottsdale franchise is led by Jim Schoene, who brings more than two decades of experience in the electrical, electronic and security distribution industry.

Franchise brands can set up digital marketing for success by starting with a solid digital foundation, including a fully optimized website and social media channels.

Square is a comprehensive business technology platform that empowers businesses of all sizes with flexible, integrated tools for payments, banking, POS systems and more.