Two Frequently Asked Questions About the Amazing Lash Studio Franchise Opportunity with Matt Stanton, Chief Development Officer of WellBiz Brands Inc.

The Amazing Lash Studio brand is seeing strong growth in the booming beauty and wellness industry. As candidates begin their search for a franchise opportunity, Chief Development Officer of Wellbiz Brands Inc. Matt Stanton often answers two consistent questions: What does the future hold for the eyelash extension industry and how should a franchisee approach the challenges of finding ideal real estate?

Because the Amazing Lash Studio franchise system operates under the umbrella of Wellbiz Brands Inc., franchisees and candidates alike have access to a wealth of resources, including the industry experience and knowledge of executives like Stanton. Below, Stanton tackles these two questions and more, highlighting many of the eyelash extension franchise’s key differentiators including high revenue potential, an industry-leading guest experience and the increasing popularity of lash extensions within the beauty and wellness segment.

1851: Are eyelash extensions just a fad?

Stanton: With the Amazing Lash Studio brand, sometimes we hear the question, “Are lash extensions a fad?” The fact is that women have always sought longer, darker and fuller eyelashes. While the brand’s technology and application process has evolved, eyelash extensions have been around for quite some time and have only grown in popularity over the years.

Close to 10% of women have adopted or tried eyelash extension services. Celebrities and entertainers all wear eyelash extensions. Sporting long, beautiful lashes has become ubiquitous throughout beauty trends and popular culture and are not likely to fade out in the next few years.

Eyelash extension services are an established offering in the marketplace, and the brand’s patented application process has allowed guests the option to choose from four different eyelash extension styles — Natural, Cute, Sexy and Gorgeous. That customizability has helped push consumer adoption along, and from what we’ve seen, eyelash extension services are here to stay.

1851: How can I find the right location for my franchise?

Stanton: Amazon® has really made retailing difficult, but the Amazing Lash Studio brand remains unique in that it offers on-site services that can’t just be purchased online or done yourself at home. The brand is also potentially insulated from the issues that businesses like restaurants face in terms of operations, labor and delivery.

From a real estate perspective, the brand is in a great position. Landlords really like brands like ours in their shopping centers because the nature of our services generally offers a high customer retention rate. Clients return to have eyelash extensions applied every two to three weeks, which gives us a slew of choices in comparison to other brands who may not see the same type of repeat business.

Our real estate team also spends a lot of time educating their network about our brands. For every owner in the Amazing Lash Studio network, the real estate team has been able to assist them with securing a space in the general trade areas they want to be in.

*Amazing Lash Franchise, LLC. (“ALF”) 9780 S. Meridian Blvd, Suite 400 Englewood, CO 80112 This information is not intended as an offer to sell, or the solicitation of an offer to buy, a franchise.

It is for information purposes only. Currently, the following states regulate the offer and sale of franchises: California, Hawaii, Illinois, Indiana, Maryland, Michigan, Minnesota, New York, North Dakota, Rhode Island, South Dakota, Virginia, Washington, and Wisconsin. If you are a resident of one of these states, we will not offer you a franchise unless and until we have complied with applicable pre-sale registration and disclosure requirements in your jurisdiction.

An offering can only be made by a prospectus filed first with the Department of Law of the State of New York. Such filing does not constitute approval by the Department of Law. THESE FRANCHISES HAVE BEEN REGISTERED UNDER THE FRANCHISE INVESTMENT LAW OF THE STATE OF CALIFORNIA.

SUCH REGISTRATION DOES NOT CONSTITUTE APPROVAL, RECOMMENDATION OR ENDORSEMENT BY THE COMMISSIONER OF CORPORATIONS NOR A FINDING BY THE COMMISSIONER THAT THE INFORMATION PROVIDED HEREIN IS TRUE, COMPLETE AND NOT MISLEADING. Each Amazing Lash Studio® location is independently owned and operated. Amazing Lash Studio® is a registered trademark of ALF.