Orangetheory Fitness — page 4

Xplor Mariana Tek expands to Asia, Australia, Europe with key clients.

Trend alerts to assist you with your international expansion plans

Don Allen has been named vice president of operations at Zoom Room, bringing over three decades of franchise operations experience.

Zoom Room appoints Don Allen as Vice President of Operations

Orangetheory Fitness is enhancing select studios with medical-grade air purifiers following a partnership with Molekule, an air purification technology company.

Crunch Fitness tops the Franchise 500 list with 5 fitness brands in the top 100

Lauren Cody, a seasoned executive leader in the franchise industry, has been appointed brand president of Orangetheory Fitness, while co-founder and CEO Dave Long will transition to co-chair of the Purpose Brands board into a strategic advisor role.

Orangetheory’s annual eight-week Transformation Challenge returns on January 13, encouraging members to improve their health through body fat reduction and muscle gain rather than solely weight loss.

Sola Salons leveraged technology to support franchisees and salon professionals, creating seamless solutions that simplify operations and enhance profitability.

Orangetheory Fitness is changing with the times. The iconic group fitness brand is rolling out a new campaign, “Every Reason is the Right Reason,” which will serve as the springboard for a broader rebranding strategy tha

Orangetheory Fitness adds four new studios in U.S. and Saudi Arabia.

Private equity money has flooded into big-box gyms since the pandemic, but the smart money could be headed to clubs that occupy a smaller physical footprint.

Orangetheory launches 12 Days of Fitness Challenge with top-rated workouts.

Orangetheory and Anytime Fitness merge to form Purpose Brands, naming Tom Leverton CEO

Scaling any business is a complex and complicated endeavor. This is especially true in the fitness and wellness industry, where the human touch is so important but so difficult to replicate across multiple locations.

Just in the past two years, eight new franchise brands have emerged in the pickleball industry, driven by skyrocketing consumer demand, diverse business models, and robust growth projections.

Expanding a franchise internationally requires an intentional balance between maintaining a strong global brand identity and adapting to specific market dynamics.

Each month we bring you a roundup of international franchise news.

Oxygen Yoga & Fitness is a boutique fitness franchise that blends yoga, strength training and fusion-style workouts inside FAR infrared heated studios.

Leaning into automation can grow a fitness franchise by 66% in one year.

The fall season is just around the corner, and to celebrate, Orangetheory Fitness is kicking off the fall season with its “PSL” (Press, Squat and Lunge) workout event on Aug.

Gym visits increase in Q2, led by EoS and Crunch

Evansville will be the first Crisp & Green location in Indiana, a state that fits within their strategy to bring convenient, chef-crafted and seasonal items to communities seeking healthy options.

The Bar Method expands to Japan with 1.6 million class attendees in 2023.