Snapchat — page 6

Lisa Oak, founder of Oak Advisory Services, shared social media tips for small business owners on the Social Geek Radio podcast.

Taco Bell's Chief Marketing Officer Marisa Thalberg recognizes the challenges facing modern day marketers.

McDonald's is undergoing a major marketing revamp, focusing on digital and creating double the amount of content this year with roughly 5,000 pieces of marketing content.

Snapchat introduces its first hardware product, Spectacles, with a built-in wireless video camera.

Snapchat has become a popular platform for brands to reach consumers with shorter attention spans.

Sue B. Zimmerman shares Instagram Stories content strategy on Social Geek Radio podcast.

Snapchat is expected to grow to 217 million users by the end of 2017, with a 27.2% increase in 2016 and 13.6% in 2017.

The similarities between Instagram and Snapchat aren’t ending with stories.

When Snapchat unleashed its ad-tech program Snap Partners in June with plans to serve video ads between stories, observers wondered how users would respond to seeing ads alongside their friends' videos and photos.

If Pokémon Go has taught marketers anything, it’s that a new platform capable of explosive growth is always around the corner.

The article discusses the impact of virtual reality on storytelling and marketing.

Don’t worry if you never jumped on the Snapchat bandwagon - Instagram has created a new feature called “stories,” and it’s pretty much the same thing!

Marketers are experimenting with Facebook Messenger bots for various marketing strategies.

Facebook and Instagram are competing with Snapchat through new features and services.

The Pokémon craze is back, with franchises having opportunities to capitalize on the trend through promotions and giveaways.

Brands are investing in custom Snapchat lenses to reach millennials, with the number of marketers signing on for Snapchat's bespoke filters growing steadily.

The media climate is changing rapidly due to growing access to the web via mobile devices.

Food influencers move from Instagram to Snapchat due to Instagram's algorithm changes and increased advertising efforts.

The article discusses 10 basic principles of social marketing to avoid mistakes on social media.

A brief bio of Cassie, a content marketing specialist with experience in digital and traditional media.

Brands introduce live stream video content into their marketing mix, leveraging platforms like Periscope, Meerkat, and Snapchat.

Advertisers create sound strategies for social media platforms like Facebook and Snapchat, with a focus on video ads and muted clips.

FSC Franchise Co. has announced a new incentive program for franchisees of Beef ‘O’ Brady’s and The Brass Tap, including a reduced initial franchise fee.

A modern franchise brand must consider crisis communications and brand protection in its strategy.