Marketing — page 119

Runningboards Marketing is targeting Buffalo and Rochester for home state expansion, with the brand aiming to overcome common obstacles in traditional advertising.

Emerging franchise brands should allocate their marketing budgets wisely, prioritizing key areas such as digital marketing and lead generation.

Trend alerts to assist you with your international expansion plans

Steve Beagelman wrote in Forbes that franchise brands should invest in forming strong relationships with broker networks to connect with qualified leads.

CMOs discuss changes in marketing strategies and tools over the past decade.

Kamyar Shah, a business and franchise consultant, advises brands to continue allocating budget toward native advertising in 2020.

A recent survey found that 48% of Americans have interacted with at least one company on social media, highlighting the importance of social media marketing strategy.

There is no direct relevance to a franchise system, multi-location brand or operator, or franchising as an industry.

Three franchise experts shared their tips on how to allocate digital marketing budgets, emphasizing the importance of targeting the right audience.

The inaugural Annual Franchise Marketing Report provides data and analysis for franchise marketing leaders to benchmark their brand's performance against competitors.

A consumer marketing roundup discusses the role and future of the chief marketing officer.

Facebook is still the king of marketing, with 2 billion users and Instagram 1 billion.

Penn Station East Coast Subs opens a new franchise location in Tiffin, Ohio, hiring 30 full- and part-time employees and planning for future growth.

Brands can build buzz through consumer marketing by using innovative and disruptive means, such as experiential marketing.

Chick-fil-A tests mac and cheese in four states, a new menu item that is being highly anticipated by customers.

A Chief Marketing & Sales Officer focuses on maximizing value from marketing activities and investments in sales and franchising.

Wireless Zone franchises donate an estimated 70,000 backpacks to children across the country during their annual Backpack Giveaway.

Starbucks releases a line of accessories, including a designer apron, in collaboration with high-end Japanese designers.

The Impossible Whopper will be available at every Burger King in America for a limited time.

The article discusses the importance of integrated, omnichannel marketing, but it is not specifically about franchising or multi-unit operations.

With so much noise all around vying so desperately for consumers' attention, marketing a business effectively is an essential function to any business's lifeline.

Moran Family of Brands' marketing team plays a crucial role in site selection and real estate, conducting market research and competitive analysis.

Lisa Brink provided 5 tips for tuning up customer experience strategy.

Kona Ice re-invented the traditional ice cream truck, serving up shaved ice in hundreds of flavor combinations from its colorful trucks and tropical steel drum music.