Marketing — page 128

Mosquito Joe franchisees partner with Nothing But Nets campaign to raise money to fight malaria in third world countries.

Marketers who are looking to make a lasting impact on social media should explore the options presented through use of videos.

Papa John’s terminated its NFL sponsorship after seven years, citing a recent dip in same-store earnings and a shift in focus to promoting the quality of its food.

Punchh, a digital engagement loyalty program, is gaining traction with brands like Slim Chickens and Pieology.

BoConcept Director of U.S. Marketing Steen Knigge spoke with Crain's Los Angeles about finding the right work-life balance and enjoying his career at BoConcept.

Pepsi's 'Uncle Drew' campaign is becoming a real movie, starring Kyrie Irving and other NBA greats.

Eric Helus finds success as a full-time owner of The Glass Guru, a glass services franchise, after discovering the brand as a customer and joining as a full-time owner.

Subway launches a bold rebranding campaign focusing on variety and individualization.

MOOYAH Burgers, Fries & Shakes launches its first national ad campaign, incorporating its "Seriously Fun" messaging and highlighting its menu offerings.

Breadsmith's franchise model is designed to be highly customized, allowing franchisees the freedom to determine their locally relevant menus from among more than 300 approved product recipes.

Pearle Vision's 2017 marketing campaign earned a Clio Award in the short film category, showcasing the brand's commitment to eye care.

Cassie has over five years of digital and traditional media experience.

MOOYAH brings back Taste to Try campaign with 40% higher checks.

Burger enthusiasts have been flocking to MOOYAH Burgers, Fries & Shakes for more than a decade and now the better burger brand will be coming into their homes through a series of nationally televised commercial spots to air on a variety of cable stations.

US restaurant chains are relying on value meals and new menu items to drive traffic in 2018, as restaurant traffic has remained flat or decreased.

The growth of Instagram influencer marketing doubled in 2017, with influencer posts receiving 628 likes on average.

Cousins Subs uses social media marketing to engage with customers at the local store level.

Social media marketing has evolved from the new kid on the block to its more proper place as a part of a brand's overall marketing strategy--a large part that is…

The article discusses the importance of creating an emotional connection with buyers through advertising.

Marketing experts share six tips for making a big impact in new locations, including sampling products and leveraging social media.

Sandy Webb, a Saladworks franchisee, became a social media marketing wizard, using her background in marketing to promote her locations.

Saladworks commits to innovation and uniform branding across its franchise system, leading to increased growth and sales.

Several franchise brands are using swag as a marketing tool to connect with their customers.

Starbucks has released a Christmas Tree frappuccino as a limited-time offering.