Marketing — page 13

Vast Coworking Group appoints Chris Baszto and Ozlem Soyturk as CMO and CFO.

Franchise owners can drive growth by combining national brand awareness with community-focused tactics like local sponsorships, events, and strategic partnerships.

At the 2025 Franchise Leadership & Development Conference, I had the opportunity to help present a workshop on “Mapping the Franchisee Success Journey.” We covered awarding new franchisees, opening locations,…

The poké franchise is partnering with Hang to launch a gamified loyalty app designed to increase guest frequency through interactive mini-games and monthly challenges.

Always Best Care Senior Services has appointed Rachel Vaughn, formerly of Salon Lofts, to lead brand strategy and support its 115 franchisees as Chief Marketing Officer.

Yum Brands enhances loyalty programs at Taco Bell and KFC

Ragan Communications has named Kristie Mitchell, Chief Marketing Officer of Biscuitville Fresh Southern, as one of the nation’s Top Women in Marketing for 2026.

ST. LOUIS, July 30, 2026 // PRNewswire // -- Build‑A‑Bear Workshop® announces the launch of a new Harry Potter collection available online and at participating Build‑A‑Bear Workshop locations beginning July 30, in time for Harry Potter's birthday.

The premium pet food brand is launching a multi-channel international campaign to drive emotional connections and highlight its transparent sourcing standards.

Cousins Subs launches fundraising campaign for Fox Valley tornado recovery.

The tire and custom wheel franchise surprised a Georgia father with a new vehicle as part of its annual national giveaway campaign.

The luxury fitness operator has pulled a controversial AI-generated campaign image from its locations and social media following intense criticism and public petitions.

Wingstop launches Club Wingstop loyalty program with 22% higher enrollments.

The tech-forward global coffee chain is teaming up with the language-learning app for a seasonal marketing campaign targeting Gen Z consumers.

FG Brands rebrands flagship beauty and wellness franchise to Bare&Sol

Franchise Update Media’s 2025 Annual Franchise Marketing Leadership Report highlights key trends shaping the industry.

The legacy frozen yogurt franchisor is marking its 45th year with a nationwide buy-one-get-one promotion and a new brand campaign centered on community.

The casual dining chain has reorganized its marketing department to focus on integrated social media influencer campaigns and seasonal menu launches.

Restaurant owners can market their business in several different ways.

Wendy's evolves loyalty program with merchandise drops and exclusive rewards

As a franchise system continues to scale, teams often face a similar question: How do I build national-local marketing alignment?

The Phoenix-based chain said Thursday that it has rolled out enhancements to signature salads, refreshed ingredients, and upgraded flavor profiles, and added a new flame-seared steak as a protein option.

Advertisement Should You Rebrand Your Restaurants Instagram or Start From Scratch?

Fluence Collective’s acquisition of Class A Media highlights a strategic shift toward customer retention and email marketing efficiency for modern brands.